Social Media & Content Marketing Specialist

Mr. Rooter Plumbing & Bytown Better Bathtubs & Showers is passionate about delivering exceptional plumbing and bathroom renovation services. We strive to make a positive impact in our industry and in the lives of our customers.
We are looking for a creative and results-driven Social Media & Content Marketing Specialist to elevate our brand presence across social media, enhance our website’s SEO, and produce compelling written content that engages and informs our audience.
Position Overview:
This role combines social media management, copywriting, and SEO content creation. You will develop and execute engaging social media campaigns, write high-quality content optimized for search engines, and contribute to new content initiatives such as live interviews and podcasts.
Key Responsibilities:
Social Media Management
Strategy Development: Create and execute a data-driven social media strategy that aligns with marketing goals. Should be knowledgeable of all possible social media platforms (Facebook, Instagram, LinkedIn, Youtube, Pinterest etc).
Content Creation: Develop engaging social media content (posts, images, videos, and stories) tailored for each platform.
Community Engagement: Monitor and respond to comments, messages, and mentions professionally and promptly.
Campaign Management: Plan and execute social media campaigns for brand initiatives, promotions, and launches.
Analytics & Optimization: Track key metrics, analyze performance, and adjust strategies accordingly.
Copywriting & SEO Content Creation
Social Media Copywriting: Write clear, engaging captions and compelling ad copy that align with our brand voice.
SEO Blog Writing: Research and write SEO-optimized blog articles for the company website to drive organic traffic.
Storyboarding & Scripting: Assist in creating scripts and outlines for live interviews, podcasts, and video content.
Content Calendar Management: Plan and organize content publishing across social and website platforms.
Trend Monitoring: Stay up to date on social media trends, SEO best practices, and emerging content formats.
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience in social media management, content writing, and SEO.
Strong understanding of social media algorithms and best practices.
Exceptional writing, editing, and storytelling skills.
Experience with SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).
Proficiency in social media management tools (e.g., Hootsuite, Later, Sprout Social).
Ability to create compelling long-form content (blogs, scripts, guides, etc.).
Strong organizational skills and the ability to manage multiple projects.
Availability: Must be able to work from 7 AM to 3 PM EST.
Preferred Qualifications:
Experience with graphic design tools (Canva, Adobe Creative Suite).
Background in scriptwriting for video content, live interviews, or podcasts.
Familiarity with organic social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads).
Strong knowledge of content marketing and brand storytelling.

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