Social Media Cold Outreach Specialist

About Beard Goalz

Beard Goalz is a leading provider of premium, natural beard care products. We’re passionate
about helping men of all backgrounds achieve their beard goals while building a diverse and
inclusive community of beard enthusiasts. Our mission is to empower men to look and feel their
best through high-quality grooming solutions and expert advice.

Job Description

As a Social Media Cold Outreach Specialist at Beard Goalz, your primary mission is to drive
revenue through targeted cold outreach on social media platforms like Instagram and TikTok.
You will be identifying potential customers, men with beards of all shapes and sizes, from
beginners to experts. You’ll connect, spark conversations about their grooming needs, and pitch
Beard Goalz’s premium products to turn leads into customers, all while fostering trust and
building relationships. Success in this role means meeting revenue-focused outreach goals and
directly contributing to the company’s growth.

As a secondary goal, you’ll also build a list of potential collaborators—spotting influencers or
affiliates during your outreach who could partner with Beard Goalz in the future. This
dual-purpose role combines sales savvy with a passion for community-building, making it
perfect for someone who thrives on authentic engagement and results.

This role blends creativity, empathy, and strategy to deliver authentic, value-driven outreach that
resonates with our audience.

Key Responsibilities

? Scout potential Beard Goalz customers and community members on Instagram, TikTok,
and similar platforms, gauging their stage in the beard journey (e.g., newbie or pro).
? Kick off friendly, natural conversations about beards to build relationships and trust,
tailoring your approach to their interests or needs.
? Highlight Beard Goalz as a beard care authority by sharing helpful, relevant tips and
insights.
? Pitch Beard Goalz products in a value-added way, addressing specific beard issues like
dryness, patchiness, or styling struggles.
? Drop thoughtful, engaging comments on influential posts by male influencers or
beard-related content to boost brand visibility.
? Respond to comments and messages promptly, keeping the Beard Goalz voice
professional yet approachable.
? Team up with the marketing crew to sync your outreach with broader brand goals.
? Track your outreach efforts and share insights on how they’re impacting engagement
and sales.

Qualifications

? Top-notch written and verbal communication skills, with a knack for keeping things
friendly and inclusive.
? Solid skills on Instagram, TikTok, and other social platforms, with an eye for spotting
target audiences.
? Knowledge of beard care and Beard Goalz products (or eagerness to learn fast).
? Ability to start conversations naturally and connect with people at different points in their
beard journey.
? Experience building relationships or growing communities online.
? Creative and strategic mindset for crafting personalized, impactful messages.
? Self-starter who thrives working solo in a remote setup.

Bonus: Past gigs in social media marketing, community management, or outreach.

What We Offer

? Competitive pay and benefits.
? Fully remote work with a flexible schedule.
? A tight-knit, supportive team that values diversity and collaboration.
? A real shot at shaping Beard Goalz’s growth and community.
? Growth opportunities and professional development perks.

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