Senior-level Marketing Lead

We are seeking a Senior Marketing Lead to join our team and play a pivotal role in shaping the marketing strategy across a family of loosely connected brands. This is a unique opportunity to step into a leadership role from day one, owning the brand development process, driving marketing campaigns, and leading growth initiatives.

You will work closely with a US-based entrepreneur, collaborating on vision while bringing your own strategic insights and recommendations. We’re looking for someone who thrives with autonomy, takes ownership, and has a strong track record of executing successful marketing campaigns.

Key Responsibilities:

- Brand Strategy: Collaborate with the founder to establish brand identities, including brand guidelines, logos, colors, and tone of voice.
- Campaign Development: Plan and execute digital marketing campaigns across channels like Google, LinkedIn, and Facebook.
- Email Marketing: Build and optimize email marketing strategies with tools like Instantly that drive engagement and conversions.
- Performance Marketing: Develop and manage paid media campaigns, monitor performance, and recommend adjustments.
- Targeting & Retargeting: Implement audience targeting and retargeting strategies to maximize ROI.
- Cross-Brand Synergies: Leverage learnings and insights across different brands to accelerate growth.
- Analytics & Reporting: Track KPIs and provide actionable insights for continuous improvement.

Qualifications:

- 5+ years of experience in digital marketing with a proven track record in both strategic planning and execution.
- Strong background in brand development and establishing brand guidelines.
- Experience with paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads).
- Proficiency in email marketing tools and CRM platforms.
- Strong understanding of performance metrics and data-driven decision-making.
- Ability to operate independently and lead initiatives without micromanagement.
- Excellent communication skills with the confidence to present and justify recommendations.
- Experience with AI marketing tools and willingness to experiment with innovative approaches.

Why Join Us?

- Leadership Role: You will become the de facto marketing leader for the company with future potential to build a team.
- Autonomy & Impact: Make your mark on multiple brands, influencing strategy and outcomes.
- Performance Bonuses: Your hard work will be rewarded through clear, results-based bonuses.
- Learning & Growth: Expand your skills across different industries and business models.

How to Apply:

If you’re ready to take ownership of our marketing strategy and help us grow, we’d love to hear from you! Please submit your resume with Gecko 11 in the subject line, along with a portfolio of prior experience highlighting your talents and previously achieved results. Bonus points if you can point to active successful brands that you can prove you had a hand in driving their growth.

Note: This is a fully remote position, and we welcome applicants from across the Philippines. We value diversity and are committed to creating an inclusive work environment.

Let's build something great together!