Senior Lead Generation Specialist

Overview: We are a fast-growing B2B SaaS company looking for a talented and experienced contractor to help manage our outbound marketing campaigns. The ideal candidate is a proactive, detail-oriented professional with expertise in email and LinkedIn outreach, campaign management, and data enrichment. You will play a key role in ensuring our outbound efforts are well-executed, optimized, and successful.

Responsibilities:

Campaign Management:
- Set up and actively manage outbound email and LinkedIn campaigns using tools such as Clay, Instantly, Apollo, HeyReach, and HubSpot.
- Monitor campaign performance metrics and adjust strategies to improve engagement, open rates, and conversions.
Conduct A/B testing on subject lines, messaging, and outreach strategies to optimize campaign outcomes.

Data Management:
- Enrich lead lists with accurate and up-to-date information using data tools and research.
- Ensure data quality and alignment across various tools and systems.
- Maintain organized records of campaign progress and performance.

Collaboration:
- Work closely with the founding team to incorporate messaging, lead lists, and outreach strategies into campaigns.
- Provide regular updates on campaign performance, insights, and areas for improvement.

Optimization:
- Identify and implement new tools, processes, or strategies to enhance the effectiveness of our outbound campaigns.
- Stay up-to-date on best practices and trends in B2B outbound marketing.

Qualifications:
- Proven experience managing B2B email and LinkedIn outbound campaigns.
- Proficiency with tools such as Clay, Instantly, Apollo, HeyReach, and HubSpot (or similar platforms).
- Strong understanding of outbound marketing strategies and best practices.
- Experience in data enrichment and CRM/database management.
- Excellent attention to detail and ability to work independently.
- Strong analytical skills with the ability to interpret campaign performance metrics.
- Great communication skills to collaborate with internal teams and stakeholders.

How to Apply:
- Submit a brief cover letter explaining your relevant experience and how you can help us achieve our goals.
- Examples of outbound campaigns you have managed (email or LinkedIn).
- A summary of tools you have worked with and your level of proficiency.
- In your response, mention your favorite cuisine or your favorite thing to eat

We’re excited to find the right candidate to join our team and make an impact on our outbound marketing efforts!