Senior Google Ads Strategist - Full-Funnel Optimization Expert

Senior Google Ads Strategist - Full-Funnel Optimization Expert

Overview
- We're seeking an exceptional Google Ads expert who can own and optimize the entire advertising funnel. This is not an entry-level position - we need someone who can strategize, execute, and achieve measurable business outcomes through masterful campaign management and conversion optimization.

Core Responsibilities
- Own the complete Google Ads funnel from strategy development to performance analysis
- Architect sophisticated campaign structures across Search, Display, Shopping, Video, and App campaigns
- Craft high-converting ad copy that drives qualified traffic and speaks directly to target audiences
- Build and optimize landing pages with strong focus on conversion rate optimization
- Implement precise tracking systems (Google Tag Manager, conversion tracking, custom events)
- Analyze user behavior and optimize the conversion funnel to maximize ROI
- Develop comprehensive attribution models to accurately measure campaign impact
- Continuously test and refine campaigns through rigorous A/B testing methodologies

Technical Requirements
- Proven mastery of Google Ads platform with 4+ years of hands-on campaign management
- Advanced proficiency with Google Tag Manager and conversion tracking implementation
- Demonstrated expertise in landing page creation and optimization using CRO principles
- Strong data analysis capabilities using Google Analytics 4 and Google Ads reporting
- Experience with script automation and API integration for advanced campaign management
- Ability to develop audience segmentation strategies based on user behavior data
- Proficiency with bid management tools and automated bidding strategies

Essential Qualifications
- Verifiable track record of increasing ROAS and conversion rates for previous clients/employers
- Portfolio showcasing successful full-funnel campaigns with measurable results
- Google Ads certification with specialized certifications in Search, Display, and Measurement
- Strong technical understanding of how tracking, pixels, and conversion attribution work
- Experience optimizing campaigns across different industries and budget levels

What Makes You Stand Out
- Experience with CRM integration and lead qualification processes
- Ability to develop customer journey maps and align ad strategy accordingly
- Knowledge of competitor analysis tools and strategic positioning
- Experience managing monthly ad spends of $10,000+ with positive ROI