Senior Google Ads Specialist

Company Overview: We are a dynamic digital marketing agency that partners with both e-commerce and local service companies to drive measurable results through search engine marketing. With a strong focus on delivering ROI, we help our clients achieve success by managing strategic, high-performing Google Ads campaigns.

Position Overview: We are looking for an experienced Senior Google Ads Specialist to join our team on a part-time basis. In this role, you will take the lead on planning, managing, and optimizing Google Ads campaigns across multiple industries, including e-commerce and local services. If you thrive on delivering exceptional results and have extensive experience with Google Ads, Google Shopping, Merchant Center, and Local Service Ads, we want to hear from you!

Key Responsibilities:
Develop, manage, and optimize Google Ads campaigns, including Search, Shopping, Display, and Local Service Ads.
Conduct comprehensive keyword research to identify opportunities and improve campaign performance.
Provide strategic budget recommendations to maximize ROI and achieve client goals.
Strategically structure campaigns to align with client goals, focusing on ROI, lead generation, and sales performance.
Manage and optimize Google Merchant Center for e-commerce clients, ensuring accurate product feeds, compliance, and top-tier performance.
Analyze campaign data, provide actionable insights, and produce regular performance reports for clients.
Collaborate with the team to develop ad copy, keywords, bid strategies, and landing page recommendations.
Conduct audits of existing accounts to identify opportunities for improvement and growth.
Maintain a basic understanding of other digital marketing channels, such as SEO and social media advertising, to provide holistic insights and recommendations.
Stay up-to-date with Google Ads trends, best practices, and platform updates.

Requirements:
5+ years of proven experience managing Google Ads campaigns with a strong track record of results.
Expertise in Google Shopping and Google Merchant Center, particularly for e-commerce clients.
Experience with Local Service Ads for service-based businesses.
Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
Experience conducting keyword research and developing strategic budget recommendations.
Basic understanding of SEO and other digital marketing strategies.
Experience working with both e-commerce companies and local service businesses.
Proficiency with Google Analytics, Google Tag Manager, and other tracking tools.
Strong communication skills, both written and verbal.
Ability to work independently, meet deadlines, and manage multiple projects efficiently.

What We Offer:
A flexible, remote, part-time position with an opportunity to work with a diverse range of clients.
Competitive compensation based on experience and results.
Collaborative and supportive work environment.
Opportunities to grow with a team that values expertise and results.

To Apply: If you're a strategic thinker with a passion for delivering results and a deep understanding of Google Ads, we’d love to hear from you! Please send your resume, portfolio of past campaigns, and a brief cover letter detailing your experience with Google Shopping, Merchant Center, and Local Service Ads and send them to sharis@dogandrooster.com