Senior Amazon PPC Strategist

Key Responsibilities:

- Conduct routine reviews of PPC accounts to ensure they meet high standards.
- Manage accounts with a focus on goals, metrics, and effective keyword usage to enhance client outcomes.
- Develop strong processes to proactively support business expansion.
- Identify obstacles and implement solutions to improve efficiency in the PPC area.
- Observe and evaluate performance to determine improvement areas based on data, leadership feedback, and industry standards.
- Quickly resolve account issues to maintain client satisfaction and loyalty.
- Monitor team performance and ensure objectives and key results are achieved.
- Develop, assess, and revise procedures to maintain relevance and accuracy.
- Lead the establishment of quality assurance practices to maintain consistency in PPC operations.
Record actions and updates regularly using Airtable.
- Delegate tasks effectively, providing clear guidance for follow-up actions when necessary.
- Coordinate daily account activities with established guidelines.
- Work closely with Brand Management to fully grasp each client’s story and goals.
- Prepare daily reports to outline reviews and actions taken.
- Encourage collaboration between PPC and SEO teams for comprehensive account management.
- Incorporate proactive review methods into training to boost team expertise.
- Share insights and best practices to contribute to team development.
- Dedicate time to continuous learning, focusing on the latest trends in PPC reviews to foster a culture of knowledge sharing.
- Communicate detailed account issues affecting PPC performance to Brand Management.

Requirements
- Over 2 years of experience managing Amazon PPC within an agency focused on Amazon.
- 2-4 years of hands-on experience with Amazon PPC campaigns.
- Proficient in English, with strong communication and interpersonal skills.
- Demonstrated success in managing multiple brands/accounts and devising strategies for diverse clients on Amazon.
- Skilled in using Amazon bulk files, negation techniques, account structuring, and tools like Helium10 for keyword research.
- Valued qualities include leadership experience and a goal-oriented mindset.
- Ability to adapt and multitask in a fast-paced environment.