Sales & Paid Ads Expert

About The Padel School
The Padel School is the world’s leading padel coaching platform, helping players, coaches, and clubs improve their game through online memberships, coaching programs, and strategic partnerships. With a rapidly growing global audience and over 500K+ followers across social channels, we are looking for a Marketing Manager to take our paid social, organic growth, and partnerships to the next level.
If you’re a self-starter, highly organized, and thrive in a fast-paced startup environment, this role is for you. You’ll need to be comfortable wearing multiple hats, driving projects independently, and working in a high-growth industry that moves fast.

Key Responsibilities
1. Paid Social Advertising (Meta, Google, YouTube)
Manage and optimize paid social campaigns (Meta Ads, Google Ads, YouTube) with annual budgets of £50K-£100K.
Drive lead generation, course sales, and membership growth through targeted ads.
A/B test creatives, audiences, and messaging to maximize ROAS and reduce CPA.
Monitor key performance metrics (CTR, CAC, ROAS, LTV) and optimize accordingly.

2. Organic Growth & Content Strategy
Develop and execute organic growth strategies across social media, email, and SEO.
Work closely with our content team to create and distribute high-performing content.
Analyze performance data to improve engagement, conversions, and retention.

3. Sales Campaigns & Funnels
Build and manage end-to-end sales campaigns for product launches, memberships, and online courses.
Set up and optimize sales funnels, lead magnets, and email sequences to convert leads into paying customers.
Work with our product team to align offers, promotions, and limited-time deals with key launches.

4. Partnerships & Affiliate Marketing
Manage and grow brand partnerships and affiliate programs to generate new revenue.
Identify and build relationships with influencers, padel brands, and strategic partners.
Create co-branded campaigns and affiliate offers to maximize exposure and sales.

5. Data & Performance Tracking
Monitor, track, and report on marketing KPIs, making data-driven decisions.
Implement tracking tools to measure performance and optimize marketing spend.
Continuously test and refine marketing strategies to improve results.

What We’re Looking For
- Self-starter, independent, and highly organized – able to manage projects efficiently in a fast-paced startup environment.
- 3+ years of marketing experience, preferably in sports, e-commerce, or digital subscriptions.
- Proven track record in running and scaling paid social campaigns (Meta, Google, YouTube).
- Hands-on experience in performance marketing, funnel optimization, and conversion rate optimization.
- Strong knowledge of affiliate marketing, brand partnerships, and influencer collaborations.
- Data-driven mindset – comfortable with analytics and performance tracking.
- Well-versed in project management – able to keep multiple campaigns and initiatives on track.
- Passionate about padel or sports marketing (a big plus!).