Sales Executive (Digital Marketing Agency)

Position Summary

We are seeking a Sales Executive with at least 2 years of experience in a sales role—preferably in a digital marketing or similar agency environment. You will be responsible for identifying prospective clients, nurturing leads, and closing new business opportunities for our agency’s suite of services (e.g., SEO, PPC, social media, content marketing). The ideal candidate is a highly motivated self-starter who excels in a fast-paced, target-driven atmosphere.

Key Responsibilities
1. Prospecting & Lead Generation
• Conduct market research to identify potential clients and key industry sectors.
• Utilize various channels (e.g., LinkedIn, email campaigns, networking events) to reach decision-makers.
2. Sales Pipeline Management
• Qualify and prioritize leads; maintain a healthy pipeline of prospective business.
• Follow up on inbound leads promptly and efficiently, ensuring a seamless sales process.
3. Client Consultations & Presentations
• Work closely with potential clients to understand their business goals, challenges, and marketing needs.
• Prepare and deliver compelling sales presentations, proposals, and pitches that showcase agency capabilities and ROI.
4. Negotiation & Closing Deals
• Negotiate contract terms and pricing to align with both agency profitability and client budgets.
• Close new business deals, ensuring successful handoffs to the project management and account management teams.
5. Relationship Building & Account Growth
• Build long-term relationships with key stakeholders, acting as a trusted advisor on digital marketing strategies.
• Identify up-selling and cross-selling opportunities within existing accounts.
6. Collaboration & Reporting
• Collaborate with internal teams (e.g., marketing, operations, creative) to refine sales strategies and proposals.
• Track, measure, and report on sales metrics (e.g., revenue, conversion rates, pipeline value) to senior leadership.

Required Qualifications
• Minimum 2 years of sales experience, preferably in a digital marketing, advertising, or tech environment.
• Proven track record of meeting or exceeding sales targets and KPIs.
• Strong understanding of digital marketing services such as SEO, PPC, social media marketing, and lead generation.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and familiarity with basic sales pipeline management practices.
• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience).

Preferred Qualifications
• Experience selling B2B services to small and medium-sized enterprises (SMEs) or larger corporations.
• Prior success with consultative or solution-based selling techniques.
• Existing network of contacts in relevant industries.
• Familiarity with contract negotiation and RFP processes.

Key Attributes
• Goal-Oriented: Driven by hitting ambitious sales targets and contributing to overall company growth.
• Resilient: Comfortable dealing with rejection and leveraging feedback to improve.
• Collaborative: Works effectively with cross-functional teams to deliver client-focused solutions.
• Adaptable: Thrives in a dynamic, evolving digital marketing landscape.
• Customer-Focused: Prioritizes client satisfaction and long-term relationship building.