SEO and Google Ads Specialist

About Us:

Enforcer is a leading company in Australia focusing on car park and traffic safety products and installation, committed to quality, innovation, and customer satisfaction. Our premium products include bollards, speed humps, and tactile, and our goal is to enhance traffic safety and security through top-notch solutions. We are seeking a skilled SEO Specialist to join our dynamic team and help us drive online visibility and growth.


Job Description:

As a SEO Specialist, you will be responsible for developing and implementing effective search engine marketing strategies to increase our online presence and drive traffic to our website. You will partly manage our Google Ads campaigns, optimise our website content, and ensure that our SEO efforts align with our overall marketing goals.


Key Responsibilities:

— Implement SEO strategies and make periodical reports with insights and analysis
— Collaborate with the marketing team to create high-quality, engaging, and SEO-friendly content
— Stay up-to-date with the latest industry trends and best practices in SEO and SEM
— Conduct competitive analysis and identify opportunities for improvement
— Develop, implement, manage and maintain Google Ads campaigns
— Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO projects
— Optimise copy and landing pages for search engine marketing (SEM)
— Perform ongoing keyword discovery, expansion, and optimisation
— Analyze campaign performance data to make data-driven decisions
— Monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
— Manage the budget for PPC campaigns, ensuring efficient allocation of resources

Qualifications:

— Proven experience as a SEO Specialist
— In-depth knowledge of Google Search Console, Google Analytics, Google Tag Manager, Google Ads, Conversion Tracking and other relevant tools
— Strong understanding of SEO principles and best practices
— Proficient in keyword research and analysis
— Experience with website analytics tools (e.g., Google Analytics, SEMrush)
— Excellent analytical, organizational, and time management skills
— Strong communication and teamwork abilities
— Ability to stay current with digital marketing trends and advancements