SEO Virtual Assistant

We are seeking a highly skilled and experienced SEO Virtual Assistant to join our team at Universal Windows Direct of Central Texas. The ideal candidate will be responsible for optimizing our online presence, driving organic traffic, and enhancing local SEO to attract and convert more customers. You will play a critical role in boosting our visibility, improving our rankings, and supporting our overall digital marketing strategy.

Key Responsibilities:

- SEO Optimization
Develop and implement comprehensive on-page and off-page SEO strategies.
Conduct keyword research and optimize content for search engines and user intent.
Perform SEO audits, competitor analysis, and backlink strategies to enhance rankings.
Monitor and improve site performance through Google Search Console, Ahrefs, SEMrush, and other tools.

- Local SEO & Google My Business (GMB) Management
Optimize and manage our GMB profile for maximum visibility in local search results.
Implement localized SEO strategies, including citation building and geotagging.

- Content Creation & Optimization
Develop and optimize high-converting content for blogs, web pages, and social media.
Ensure content aligns with SEO best practices and our target audience's needs.

- Technical SEO
Conduct site performance evaluations to ensure optimal crawling and indexing.
Address Core Web Vitals, page speed, and structured data for improved rankings.

- Digital Marketing Support
Create and manage Facebook Ads and Google Ads campaigns to drive targeted traffic.
Implement and manage lead generation funnels to support business growth.
Leverage analytics tools to monitor campaign performance and adjust strategies.

- Backlink Outreach
Identify and reach out to relevant websites for backlink opportunities to strengthen our domain authority.
Develop and execute a strategic backlink-building plan for sustained growth.

- Conversion Optimization
Analyze website performance and user behavior to identify areas for improvement.
Implement A/B testing and conversion optimization strategies to increase lead generation.

- Influencer Outreach
Research and engage with industry influencers to build relationships and enhance brand visibility.
Coordinate influencer collaborations for SEO and content marketing initiatives.

- Administrative and Reporting
Provide detailed SEO performance reports with actionable insights.
Manage and maintain CRM systems to streamline workflows and lead nurturing.


Skills and Qualifications:

Proven experience in SEO, local SEO, and digital marketing.
Expertise with tools like Ahrefs, SEMrush, Google Analytics, and Search Console.
Proficient in WordPress development, maintenance, and optimization.
Strong skills in backlink building, citation building, and geotagging.
Knowledge of Facebook Ads, Google Ads, and local service ads optimization.
Excellent communication skills, both written and verbal.

Preferred Experience:

Experience working with home improvement, contractor, or similar industries.
A track record of helping businesses rank for "near me" searches and driving local leads.
Competence in creating and optimizing high-converting websites and landing pages.