SEO Strategist

Job Purpose: To develop and execute strategic SEO plans that improve search engine rankings, drive organic traffic, and achieve measurable results for clients. The SEO Strategist will leverage industry expertise, data-driven insights, and innovative approaches to enhance website visibility and performance.

Key Responsibilities:
• Conduct thorough keyword research using tools like Semrush, Ahrefs, and Google Keyword Planner to identify high-value keywords relevant to clients’ industries and objectives.
• Analyze competitor SEO strategies to uncover opportunities and refine approaches for maximum impact.
• Optimize website content, including meta tags, headings, and internal linking, to improve search engine rankings and enhance user experience.
• Collaborate with content creators to design SEO-driven content strategies aligned with client goals and audience needs.
• Identify and resolve technical SEO issues such as site speed, mobile-friendliness, crawlability, and schema markup to enhance website performance.
• Develop and implement effective link-building strategies to strengthen domain authority and backlink profiles.
• Regularly monitor and analyze website performance using Google Analytics and Search Console, translating insights into actionable strategies.
• Stay up-to-date with search engine algorithm changes and industry trends, adapting strategies to maintain a competitive edge.
• Create and deliver comprehensive SEO reports to clients, detailing key performance metrics, strategies implemented, and recommendations for continued growth.
Qualifications and Skills:
• Proven experience in developing and executing successful SEO strategies.
• Strong proficiency with SEO tools like Semrush, Ahrefs, Google Keyword Planner, Google Analytics, and Search Console.
• In-depth knowledge of on-page, off-page, and technical SEO practices.
• Experience with content strategy development and collaboration with content teams.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent communication and presentation skills for client reporting and collaboration.
• Ability to stay updated on industry trends and adapt strategies accordingly.
• Familiarity with HTML, CSS, and CMS platforms (e.g., WordPress) is a plus.


Experience:

Minimum of 3 years of experience in SEO strategy and implementation.
Remote Work and Equipment Requirements:
This is a remote position requiring reliable internet access and personal equipment to perform effectively.

Working Hours:
Monday to Friday, 8:00 AM to 5:00 PM CST.
Performance Metrics and KPIs:
• Improvements in organic search rankings and traffic.
• Successful resolution of technical SEO issues.
• Positive client feedback and retention.
• Achievement of client-specific SEO goals and KPIs.