SEO Specialist - Private Dental Sector

Core Requirements:

Proven track record optimising Google My Business listings for multi-location medical/dental practices
Deep understanding of local SEO strategies, particularly in competitive urban markets
Experience with medical/dental keyword research and content optimisation
Technical SEO expertise, specifically in:

Core Web Vitals optimisation
Schema markup for medical organisations
Mobile-first indexing
Structured data implementation

Technical Assessment Task:
As part of your application, please provide a detailed analysis of:

How you would approach optimising GMB listings for a dental practice with multiple specialties (e.g., cosmetic dentistry, implants, orthodontics) while maintaining NAP consistency
Your strategy for improving page speed on a WordPress site with heavy image content (before/after dental photos) without compromising quality
A specific example of how you've improved local rankings for a business in a competitive market

Required Experience:

3+ years of SEO experience
Proficiency in technical SEO tools (Screaming Frog, SEMrush, Ahrefs, etc.)
Experience with dental-specific Schema markup and rich snippets

Please include in your application:
Portfolio of websites you've optimised
Before/after metrics from previous local SEO campaigns
Specific examples of technical implementations that improved rankings
Your approach to staying updated with Google's algorithm changes affecting medical websites