SEO Specialist, Content Writer

SEO Strategy & Execution:
Perform keyword research and competitor analysis to identify opportunities.
Develop and execute on-page and off-page SEO strategies to improve organic search rankings.
Optimize website structure, metadata, and content for search engine visibility.
Monitor and report on SEO performance using tools like Google Analytics, Search Console, and SEO software.

Content Creation:
Write compelling, SEO-friendly blog posts, product descriptions, and web copy that align with brand voice.
Collaborate with marketing and design teams to create content for campaigns, emails, and social media.
Update and refresh existing content to improve performance and relevance.
Link Building & Outreach:
Build high-quality backlinks through ethical outreach and partnerships.
Identify opportunities for guest posts, influencer collaborations, and other link-building tactics.

Technical SEO:
Conduct website audits to identify and fix technical issues affecting performance.
Work with developers to implement SEO improvements such as site speed optimization, mobile responsiveness, and schema markup.

Trend Monitoring:
Stay updated on the latest SEO and digital marketing trends.
Recommend and implement strategies to keep our site competitive in search rankings.

Qualifications:
Proven experience in SEO and content writing, preferably for eCommerce businesses.
Strong understanding of search engine algorithms, ranking factors, and best practices.
Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
Exceptional writing and editing skills with attention to detail.
Familiarity with CMS platforms like Shopify, Woo Commerce, and WordPress.
Basic knowledge of HTML, CSS, and website analytics is a plus.
Strong organizational and project management skills.
Creative thinker with a results-driven mindset.