SEO Specialist

We are leading, full-service creative agency based on the Sunshine Coast, renowned for its unique blend of strategy, creativity, digital expertise, and communication. With a team composed of strategists, designers, developers, and writers, the agency brings together a diverse mix of perspectives to produce compelling results for its clients. Through bespoke strategies, meticulously crafted designs, and pioneering digital solutions, the company helps brands push boundaries and achieve impactful outcomes.

Role Overview:
The SEO Specialist will play a vital role in driving SEO success for the company’s clients by enhancing online visibility, improving search engine rankings, and optimising web traffic. This role requires a strong command of both on-page and off-page SEO strategies and the ability to work collaboratively with a cross-functional team to meet and exceed client expectations.

Job Responsibilities:
- SEO Strategy Execution: Execute comprehensive on-page and off-page SEO strategies to enhance clients' organic search rankings and visibility across various search engines.
- Performance Tracking & Reporting: Track, analyse, and report SEO performance using Google Analytics, identifying trends, measuring ROI, and adjusting strategies accordingly.
- Keyword Research & Content Optimisation: Conduct extensive keyword research, optimise web content, and collaborate with content creators to ensure SEO best practices are consistently applied.
- Technical SEO & Site Audits: Perform technical SEO audits, identify site performance issues, and implement solutions to improve page speed, user experience, and mobile compatibility.
- Backlink & Authority Building: Develop link-building strategies and execute campaigns to improve domain authority and create high-quality backlinks.
- SEO Trend Analysis: Stay updated on SEO trends, algorithm changes, and industry developments to proactively adjust strategies for maximum effectiveness.

Tools Proficiency:
- Google Analytics: Proficient in using Google Analytics for tracking, measuring, and interpreting web traffic, user behavior, and campaign performance.
- Google Tag Manager: Skilled in Google Tag Manager, including setting up and testing tags and triggers for website tracking and conversion goals.
- Content Management Systems: Strong working knowledge of WordPress and Shopify, with the ability to add and test tags and optimize content for SEO.
- SEO Tools: Proficiency in using SEO tools such as SEMrush, Ahrefs, or Moz to conduct keyword research, competitor analysis, and performance monitoring.
- Project Management: Experience with Asana or similar project management software for coordinating tasks, tracking progress, and collaborating across departments.

Qualifications:
- Experience: 3 to 5 years of proven SEO experience, with a strong track record of improving search rankings and delivering measurable results across multiple industries.
- Industry Knowledge: Demonstrated experience working with a variety of business sectors, with insight into the unique SEO needs and challenges of fields such as eCommerce, Agriculture, Medical, Legal, and Education.
- Education & Certifications: Relevant certifications in Google Analytics and Google Tag Manager, with evidence of continuous learning in SEO and related digital marketing disciplines.

Skills & Competencies
- Analytical & Problem-Solving Skills: Able to evaluate SEO performance metrics, identify issues, and implement effective solutions to improve rankings and website performance.
- Attention to Detail: Meticulous in tracking SEO data, optimising website content, and adhering to best practices in SEO.
- Communication & Collaboration: Strong communicator capable of explaining SEO insights and recommendations to clients and working closely with cross-functional teams.
- Adaptability: Ability to stay up-to-date with SEO trends and algorithm changes, with a proactive approach to implementing new strategies.