SEO & Social Media Specialist

SSEO & Social Media Manager (Shopify E-Commerce Business)

We are a U.S.-based e-commerce business specializing in marine safety equipment, looking for a contract SEO & Email Marketing Specialist to help drive organic traffic growth and implement customer retention strategies. This role is a 3-6 month contract position with the potential for full-time or part-time employment based on performance.

The ideal candidate will have strong experience in SEO for Shopify, along with expertise in email marketing automation and conversion rate optimization. You’ll be responsible for optimizing our website, content, and customer re-engagement strategies to improve traffic, recover abandoned carts, and maximize customer lifetime value.

Key Responsibilities:

SEO Specialist (Full-Stack SEO)
- Develop and execute a comprehensive SEO strategy for our Shopify store to increase organic traffic and conversions.
- Conduct keyword research, technical SEO audits, and on-page optimization for product pages, collections, and blog content.
- Monitor site performance using Google Search Console, Ahrefs, etc
- Optimize site speed, structured data, internal linking, and mobile usability for better rankings and user experience.
- Develop and manage a backlink strategy to improve domain authority and search rankings.


Email Marketing (Campaigns & Flows)
- Plan, execute, and optimize email marketing campaigns and automated flows using Klaviyo.
- Develop segmentation strategies to increase engagement, retention, and conversions.
- A/B test subject lines, email copy, and call-to-actions to improve open and click-through rates.
- Create lead magnets and email capture strategies to grow the email list.

Social Media Marketing
- Assist in content planning, scheduling, and engagement on Meta (Facebook & Instagram), TikTok, and LinkedIn.
- Provide insights and recommendations for organic growth strategies and audience engagement.
- Support social media content creation, including short-form video clips, graphics, and captions.

Qualifications & Experience
- 3+ years of SEO experience in e-commerce, with a proven track record of increasing organic traffic and conversions.
- Strong expertise in technical SEO, on-page SEO, and content optimization.
- Proficiency in Klaviyo and experience setting up email automation, segmentation, and A/B testing.
- Experience with social media content creation and growth strategies.
- Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
- Basic video editing skills (CapCut, Adobe Premiere, or Canva) for social media and podcast clips.
- Strong English communication and copywriting skills.
- Detail-oriented, highly analytical, and self-motivated.