SEO & PPC Marketing Manager

Job description
Company Overview

Playbook Sports is seeking a results-driven SEO & PPC Marketing Manager with extensive SEO expertise and a strong background in managing digital advertising budgets. In this role, you will be responsible for driving our online visibility and conversion strategies through innovative search engine optimization and pay-per-click campaigns. Your keen eye for opportunities and ability to optimize landing pages will play a critical role in enhancing our digital presence and achieving business goals.

Key Responsibilities

SEO Strategy & Execution:

Develop and implement comprehensive SEO strategies to improve organic search rankings, drive targeted traffic, and enhance overall digital visibility.
Conduct regular site audits and competitive analysis to identify opportunities for optimization.
Stay current with search engine algorithm updates and industry trends to ensure best practices are maintained.
PPC Campaign Management:

Plan, execute, and manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve targeted ROI.
Manage advertising budgets effectively, monitor spending, and optimize campaigns for maximum performance.
Analyze campaign performance and adjust strategies to improve conversion rates and reduce cost per acquisition.
Landing Page & Conversion Optimization:

Work closely with design and development teams to optimize landing pages for improved user experience and higher conversion rates.
Utilize A/B testing and other analytics tools to test, measure, and enhance landing page performance.
Analytics & Reporting:

Monitor key performance indicators (KPIs) using tools like Google Analytics, SEMrush, Ahrefs, or similar platforms.
Generate regular performance reports and provide actionable insights to stakeholders.
Identify trends, analyze data, and develop strategies based on performance metrics.
Cross-Functional Collaboration:

Collaborate with content, design, and technical teams to ensure cohesive campaign strategies that align with overall marketing goals.
Serve as the point of contact for SEO and PPC initiatives, communicating updates and insights to internal teams and clients.
Qualifications

Experience:

Extensive hands-on experience in SEO, with a proven track record of driving organic growth.
Demonstrated experience managing PPC campaigns and digital advertising budgets.
Experience in landing page optimization, including A/B testing and conversion rate optimization.
Technical Skills:

Proficiency with SEO and PPC tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with content management systems (CMS) and website optimization best practices.
Soft Skills:

Highly organized with exceptional time-management skills.
Excellent written and verbal communication skills.
Ability to work collaboratively in a remote, fast-paced environment.
Creative problem solver with a passion for identifying opportunities and driving results.
Additional Requirements:

Must be available to work USA EST hours.
A passion for sports is a plus, aligning with the company’s culture and industry focus.
Job Type: Full-time

Pay: Php29,000.00 - Php46,000.00 per month

Benefits:

Work from home
Schedule:

10 hour shift
Supplemental Pay:

Performance bonus
Application Question(s):

Please complete our skills test, linked here, and start your journey with Playbook!
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Experience:

SEO: 4 years (Required)
Language:

English (Required)