SEM / PPC Specialist

We are looking for an SEM/PPC expert with design skills to manage and create all pay-per-click marketing activities with specialty in LinkedIn, YouTube, and Google.

PLEASE APPLY DIRECTLY ON OUR WEBSITE: https://action.set2close.io/sem-specialist

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, LinkedIn and Twitter as well as other search and display marketing engines. A successful SEM specialist will effectively manage the paid search budget and work with the SEO and marketing teams in order to maximize ROI, drive traffic, and acquire customers.

Responsibilities:

-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Design ads that convert (image, video and copy) with full access to sales team to assist with content for this operation
-Work between Google, Youtube, LinkedIn and Twitter
-Track, report, and analyze website analytics and PPC initiatives and campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
-Optimize copy and landing pages for paid search engine marketing campaigns
-Perform ongoing paid keyword discovery, expansion and optimization
-Research and analyze competitor advertising links
-Ability to correlate Campaigns with PR and SEO

Ideal Skill Set::

-5+ years experience working in a B2B Marketing or Sales Agency
-3+ Years of LinkedIn advertising experience
-Proven SEM experience and success managing PPC campaigns across Google, LinkedIn, and Twitter
-In depth knowledge of Hubspot Marketing Hub and ad management through this platform
-Well-versed in performance marketing, conversion, and online customer acquisition
-Up-to-date with the latest trends and best practices in search engine marketing
-In-depth experience with bid management tools
-In-depth experience with google data attribution and tooling for tracking cross platforms
-Experience with website analytics tools (e.g, Google Analytics, Hyros, Click Magic)
-Strong analytical skills and experience generating SEM reports
-Familiarity with A/B and multivariate experiments
-Marketing Strategy Development Experience (preferred)