Real Estate Brand & Content Strategist

Job Summary:
The Real Estate Brand & Content Strategist will be responsible for crafting and implementing strategies to enhance our brand identity, create compelling content, and engage our target audience. This role combines creative writing, branding expertise, and a deep understanding of the real estate market to drive marketing initiatives and storytelling efforts.

Responsibilities:
Develop and execute a cohesive brand strategy for our real estate business.
Write engaging and persuasive content for marketing materials, including websites, listings, newsletters, social media, and ads.
Collaborate with marketing and sales teams to ensure brand consistency across all touchpoints.
Create unique, value-driven narratives that resonate with homebuyers, sellers, and industry professionals.
Plan and manage content calendars for campaigns, ensuring timely and impactful delivery.
Conduct research on market trends, competitors, and target demographics to inform branding and content strategies.
Oversee the design and production of branded assets, ensuring alignment with the company’s vision and goals.
Analyze the performance of marketing campaigns and provide insights to optimize future efforts.
Stay updated on industry trends to keep our brand and messaging innovative and relevant.

Requirements:
Proven experience in branding, content creation, or marketing, preferably in the real estate industry.
Exceptional writing and storytelling skills with a portfolio showcasing relevant work.
Strong understanding of branding principles and content strategy.
Proficiency in social media platforms, content management systems, and marketing tools (e.g., WordPress, HubSpot, Canva).
Excellent research and analytical skills to craft targeted and effective content.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Creative mindset with attention to detail and a passion for connecting with audiences.