Be Bold and Do Meaningful Work
It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individuals.
Responsibilities:
Responsibilities Include, But Are Not Limited To:
Work directly with Marketing Automation Manager to execute on the marketing automation strategy
Implement automated marketing campaigns in our CDP (currently Acoustic, moving to Salesforce Marketing Cloud), including building email templates, workflow logic streams, automation rules, audience segmentation query logic Monitor and report on automated email performance throughout the funnel Collaborate with IT to ensure data integrity from CRM to automation platform(s)
Address technical difficulties and implement/refine processes to minimize errors and mitigate risk
Work cross-functionally to complete automation projects from varying organizational functions
Provide internal consultation on email best practices
Work closely with Marketing to implement solutions that deliver a better end-to-end experience for the student
Conduct regular split-testing on customer segments, subject lines, template design & messaging
Ensure data collection and marketing communications adhere to spam & privacy laws
Qualifications:
Qualifications:
Education:
Bachelor’s degree in Marketing, Communication, Advertising, Business, or related field of study
Experience:
Minimum 1-year experience in a Marketing Automation role
Experience with marketing automation platforms (Acoustic/IBM Watson, Salesforce Marketing Cloud, Marketo, etc.)
Proven hands-on experience building and maintaining email templates with HTML/CSS
Knowledge of email marketing best practices
Experience using CRM platforms (Microsoft Dynamics, Salesforce, etc.)
Excellent interpersonal communication skills and ability to communicate technical issues
Technical Skills:
Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point. Experience with CRM.
Skills and Competencies
Excellent written and oral communication skills
Excellent attention to detail
Proofreading skills
A critical thinker
Curious and confident to ask questions and learn quickly
Ability to manage conflicting priorities and multiple tasks
Team player
Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning
Benefits:
Keypath Education provides comprehensive and competitive health, dental, vision, pharmaceutical, travel, life and disability benefits for all Keypathers, including above-market allowances for all paramedical coverage. We also offer an employee and family assistance program (EAP) where dedicated resources and a helpline are available to our team.
Additional benefits include:
RRSP company matching
Generous paid leave policies
Summer Flex/Family Flex days
Work from home policy
Volunteer time off
On-site gym access
Stocked kitchen, games area, library
