Personal Brand & Marketing Support

Application Title is: Personal Brand & Marketing Support

Virtual Assistant – Personal Brand & Marketing Support
We are looking for a proactive and tech-savvy Virtual Assistant to support the CEO in building and growing her personal brand. This role focuses on setting up and marketing paid webinars, assisting with book publication, managing social media, and executing outreach for speaking gigs and podcast opportunities. The ideal candidate is highly organized, creative, and capable of working independently while holding the Client accountable for key deliverables.

Key Responsibilities:

Webinar Creation & Marketing
Assist in planning, setting up, and marketing a paid webinar based on book concepts.
Monitor webinar sign-ups and adjust marketing strategies to hit KPI goals (e.g., 200 attendees, tracking signups, adjusting promotional efforts).
Help evaluate and set up webinar and training platforms, including Zoom and BigMarker.
Create engaging slide decks for webinars and coordinate with the Client for review and approval.

Social Media Management & Engagement
Manage and grow social media presence across LinkedIn, Facebook, and other platforms.
Create high-quality, visually appealing graphics for social media (must have strong graphic design skills, at least 4/5 proficiency).
Proactively follow up on content needs, suggest post ideas, and manage social scheduling.
Moderate and engage with a Facebook group of 8,000+ accountants, ensuring discussions align with the Client’s brand and messaging.
Use AI tools (e.g., ChatGPT) to streamline content creation and optimize social media presence.

Speaking Engagements & Outreach
Conduct outreach and follow-ups for speaking gigs, podcast invitations, and partnerships.
Manage speaking applications, ensuring all agreements and timelines are met.
Book the Client for guest appearances on podcasts, crafting compelling pitches about her expertise.
Assist in managing logistics for speaking engagements, potentially including travel arrangements.

Personal Brand Support & Accountability
Assist in planning and executing book publishing tasks, including content management and promotional efforts.
Provide daily accountability support for the Client’s personal goals (e.g., fitness, nutrition, productivity).
Ensure consistent messaging and voice alignment in all content, working closely with the Client and her team.

Please send a link to your resume and self introduction video. 60-90 seconds long only.