Performance Max (PMAX) Specialist - With HMO and other perks!

We are currently looking for a Performance Max (PMAX) Specialist to join our team. In this role, you will manage and optimize Google Ads campaigns, with a strong focus on Performance Max (PMAX). This role involves leveraging data-driven strategies to maximize ROI, enhance targeting, and improve overall campaign performance.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Perks:
- Work-from-home setup
- Paid holidays
- Health insurance
- PTO
- Training opportunities

The Schedule:
9:00 AM to 5:00 PM EST/CST

Core Tasks:
Set up and manage Performance Max (PMAX) campaigns, including uploading and organizing ad assets.
Provide audience signals (e.g., customer lists, website visitors) to optimize automated targeting.
Utilize advanced bidding strategies (Target CPA, Target ROAS, Maximize Conversion Value) to drive results.
Implement deep links and UTM parameters to ensure accurate tracking and analytics.
Monitor, troubleshoot, and optimize campaigns to address performance or budget issues effectively.

Must-Have Qualifications:
2+ years of experience managing Google Ads campaigns, particularly Performance Max (PMAX).
Proficiency in budget and bidding strategies such as Target CPA, Target ROAS, and Maximize Conversion Value.
Experience with deep links and UTM parameters for effective tracking and optimization.
Strong analytical skills using Google Ads reporting tools, with the ability to derive actionable insights.
Familiarity with Google Merchant Center and its integration for eCommerce campaigns.