Performance Marketing Specialist – Facebook Ads Arbitrage

Are you an experienced media buyer with a proven track record in search arbitrage and Facebook Ads? We’re looking for a results-driven professional as a contractor. Your primary goal will be to create, manage, and optimize high-performing Facebook ad campaigns that drive traffic to our monetized feeds, generating revenue through clicks. If you thrive in a data-driven environment, are ROI-focused, and excel in Facebook’s ad ecosystem, we’d love to hear from you!

Responsibilities:

- Strategic Campaign Design: Develop and execute effective media buying strategies on Facebook, with a strong focus on search arbitrage to maximize ROI.
- Campaign Management: Set up, monitor, and optimize Facebook advertising campaigns to meet performance KPIs.
- Creative Development: Craft compelling ad copy, design eye-catching visuals, and write engaging headlines tailored to specific target markets.
- Performance Analysis: Track campaign metrics such as CPC, CTR, and conversion rates, and use data insights to optimize performance.
- Budget Oversight: Manage ad budgets efficiently to ensure profitability and scalability of campaigns.
- Industry Awareness: Stay up-to-date on Facebook algorithm updates, trends, and best practices to ensure continued campaign success.
Requirements:

Experience:
- Proven experience in media buying with a focus on Facebook Ads.
- Analytical Skills: Proficient in analyzing campaign data and optimizing based on performance insights.
- Platform Familiarity: Experience with Facebook Ads Manager and other advertising platforms like TikTok, Taboola, Snapchat, Outbrain, or Google Ads.
- Communication Skills: Strong ability to articulate strategies and results effectively.
- Independence: Self-motivated and organized, capable of working independently in a remote environment.
Preferred Qualifications:

- At least 1 year of experience in media buying with a focus on Facebook Ads.
- Preferably 1 year of experience specializing in search arbitrage.
- Familiarity with a range of ad platforms beyond Facebook, such as TikTok or Snapchat.
- Proficiency in English, both written and verbal.


To Apply:

Please include the following with your application:

- A brief summary of your experience in search arbitrage and Facebook Ads.
- Examples of past Facebook ad campaigns, including campaign libraries or screenshots.

If you’re ready to apply your expertise in media buying and make an impact in search arbitrage, we look forward to hearing from you!