Pay-Per-Click (PPC) Specialist

TurFresh Inc. is a rapidly growing company specializing in artificial turf cleaning and restoration. We are family-focused and driven by creativity, providing a fun yet professional work environment where every employee’s contribution is valued. As a leader in the industry, we are committed to offering excellent service to our clients while fostering growth and development opportunities for our team.

At TurFresh, our core values guide everything we do:
- Reliability - We are honest, transparent, and committed to doing what's right, building trust through our actions
- Growth - We are a culture of continuous learning and improvement, constantly seeking new and innovative ways to
enhance our process, our services, and ourselves
- Collaboration - We achieve more together, supporting each other's strength and working as one team. we are problem-
solving culture, striving to resolve issues and not blame.
- Compassion - We treat everyone, customer, team members, and community with care and respect. We strive to conduct
every interaction with empathy
- Integrity - Upholding honesty, excellence, and purpose in every action, with a strong sense of humility
- Pet Lovers - A deep commitment to the well-being, happiness, and care of pets.

Job Summary:
A Pay-Per-Click (PPC) Specialist is responsible for managing online ads where business pays for each click. The goal is to bring traffic to a website, generate leads, or make sales while making sure the business gets the best results for money.

Key Responsibilities:
- Campaign Planning & Strategy: Develop and implement paid search campaigns across platforms like Google Ads, Bing Ads, and social media to meet client or company goals.
- Keyword Research & Selection: Conduct in-depth keyword research to identify high-value terms and negative keywords, optimizing for reach and relevance.
- Ad Brief Creation: Write compelling ad briefs with copy and design suggestions for the creative team.
- Conduct A/B testing: Determine the most effective versions for higher click-through rates (CTR) and conversions.
- Bid Management & Optimization: Manage and adjust bids to ensure maximum ROI, aligning budgets with performance and seasonal trends.
- Performance Monitoring & Analysis: Use analytics tools to track campaign metrics (CTR, CPC, conversion rates) and provide regular reports. Analyze data to refine targeting and ad spend.
- Landing Page Optimization: Collaborate with designers and developers to create or improve landing pages for better user experience and higher conversion rates.
- Audience Targeting & Retargeting: Use audience insights to refine targeting for demographics, interests, location, etc., and implement retargeting campaigns for previous visitors.
- Competitor Analysis: Stay informed about competitor PPC strategies and industry trends, adjusting strategies accordingly.
- Budget Allocation & Management: Allocate budgets effectively across campaigns and adjust spending to align with campaign performance and objectives.
- Stay Updated with PPC Trends & Changes: Keep up with platform updates, algorithm changes, and industry best practices, especially on Google Ads and paid social channels.

Key Skills and Qualifications:
- Analytical Skill: Ability to analyze and interpret data to optimize ad performance
- Communication Skills: Clear, effective communication with clients and team members about goals and performance.
- Time Management: Ability to manage several campaigns simultaneously and meet deadlines.
- Attention to details: Ensure accurate keyword targeting, ad copy, and budget management.
- Creative Thinking: Ability to create compelling ad copy and suggest innovative strategies.
- Technical Proficiency: Experience with tools like google ads Editor, Google Analytics, SEMrush, or similar platforms.
- Problem Solving: Quick adjust campaigns to overcome challenges and improve performance.

Education :
- Bachelor's degree in marketing, Business, Advertising, or a related field
- 1+ years of experience managing PPC campaigns across Google Ads, Bing ads, or social media platforms
- Google Ads and Google Analytics Certifications (Preferred)

Work Environment:
- This is a remote (offshore) position supporting a U.S.-based team.
- Ability to work across different time zones and manage communications effectively.

Why Join Turfresh Development?
Be part of a leading company dedicated to enhancing the turf and landscape industry with innovative, eco-friendly solutions. Work within a collaborative and supportive environment that values teamwork and professional development. Enjoy the flexibility of a dynamic workplace, with opportunities to engage in diverse projects that make a positive impact on the environment and communities.

Performance Metrics and Targets for the PPC Specialist (VA) :
1. Key Metrics for Evaluation:
- Campaign Performance:
- Evaluate ad click-through rates (CTR), conversion rates, and return on ad spend (ROAS) for each campaign.
- Target improvements in CTR and ROAS by adjusting targeting, keywords, and ad content.

2. Keyword and Audience Management:
-Research and update keyword lists and audience segmentation regularly.
- Track the performance of keywords and audience segments, optimizing them to improve ad reach and relevance.

3. Ad Copy & Creative Testing:
- Conduct A/B testing on ad creatives and copy to determine the most effective messaging.
- Measure engagement rates and conversion success for different ad variations.

4. Budget and Cost Management:
- Monitor daily ad spending to ensure alignment with budget targets.
- Aim to reduce cost-per-click (CPC) and cost-per-acquisition (CPA) while maintaining or increasing ad effectiveness.

5. Campaign Analysis and Reporting:
- Create regular performance reports that highlight key metrics and insights.
- Measure engagement rates and conversion success for different ad variations.

Ideal Targets for the First 30, 60, and 90 Days:
I. 30-Day Targets:
- Account Audit & Familiarization: Review current campaigns, keywords, and budget allocations to understand existing strategies.
- Metric Baselines: Establish baseline metrics for CTR, ROAS, CPA, and conversion rate.
- Reporting Structure: Set up a reporting format for consistent tracking and reporting on performance.

II. 60-Day Targets:
- Campaign Optimization: Implement optimization strategies based on initial performance data; refine keywords, ad copy, and targeting.
- Creative Testing: Begin A/B testing different creatives and copy across campaigns.
- Improvement in CTR/Conversion: Target a minimum of 10% improvement in CTR or conversion rates across key campaigns.

III..90-Day Targets:
- Refined Budget Allocation: Adjust budget distribution based on campaign effectiveness.
- Advanced Targeting: Implement lookalike audiences or retargeting where possible for higher conversions. -
- ROAS Goal Achievement: Reach or exceed target ROAS across campaigns with sustained performance.

Key Performance Indicator:
I. 30-Day KPIs
- Campaign Review Completion-
Conduct a full audit of all active campaigns and determine initial adjustments.
- Baseline Metrics Established
Set baseline figures for all performance metrics.

II..60-Day KPIs
- Keyword and Audience Refinement
Complete first round of keyword and audience adjustments.
-CTR and ROAS Improvement
Achieve a 10% improvement in baseline CTR and ROAS.

III.90-Day KPIs
- Budget Efficiency
Optimize and spend to maintain or reduce CPC/CPA.
- Conversion Rate Increase
Achieve a 15% increase in overall conversion rate.
- Client Satisfaction
Conduct feedback surveys to measure satisfaction with campaign performance and reporting.

IV. Ongoing KPIs (post-Trial)
- Campaign ROI
Maintain an ROI target of 200% or higher.
- Efficiency Gains
Achieve a 20% improvement in ad efficiency metrics.
- Sustained CTR and Conversion Rates
Maintain a 10% CTR and a 5% or higher conversion rate across all campaigns.

How to Apply:
- Interested candidates are invited to fill out the form to proceed with the application: wkf.ms/3AYDD9e