PPC Specialist/Google Ads Specialist

Position: PPC Specialist

Job Overview: We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. As a remote team member, you will play a key role in developing and implementing effective PPC strategies, conducting in-depth keyword research, and analyzing campaign performance to maximize ROI.

Essential Duties and Responsibilities:
- Strategy Development: Develop and execute comprehensive PPC strategies aligned with business goals.
Conduct thorough keyword research to identify high-value opportunities.
- Campaign Management: Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
- Monitor and adjust strategies based on campaign performance.
- Budget Management: Set and manage PPC budgets in alignment with overall marketing goals.
- Monitor spending to ensure efficient resource allocation.
- Ad Copy and Creative Development:
- Collaborate with the creative team to develop compelling ad copy and creative assets.
Implement A/B testing and optimization techniques.
- Analytics and Reporting: Utilize analytics tools to track and analyze key performance metrics.
Prepare regular reports detailing campaign performance and recommendations.
- Stay Updated on Industry Trends: Stay abreast of industry trends and best practices in the PPC landscape.
Recommend and implement new features or strategies for improved performance.
- Collaboration and Communication:
Work closely with cross-functional teams, including marketing, design, and development.
Provide regular updates on campaign performance and discuss optimization strategies.

Qualifications:
Minimum of 2 years of hands-on experience in PPC campaign management.
Experience with Google Ads, Facebook Ads, and other PPC platforms.
Preferably experience with service-based businesses.
Proven track record of successful PPC campaign management.
In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.
Strong analytical skills and the ability to interpret data for informed decision-making.
Excellent communication and collaboration skills.
Certifications in Google Ads and other relevant platforms are a plus.

Why Join Us? We offer a flexible remote work environment, opportunities for professional growth, and a chance to work with a passionate team committed to driving results. If you’re ready to take your PPC expertise to the next level, we’d love to hear from you!

Please email your resume to hiring@restorationgrowth.com with subject line: PPC specialist