PPC Specialist (Remote, Part-Time)

[About HADALABO TOKYO]
HADALABO TOKYO is a globally recognized beauty and wellness brand committed to excellence and innovation. As we expand our digital marketing strategies, we’re on the lookout for a talented PPC Specialist to manage and optimize our paid media campaigns and drive measurable results.

[Position Overview]
The PPC Specialist will be responsible for planning, executing, and optimizing pay-per-click campaigns across multiple platforms. This is a remote, part-time role, ideal for individuals with a strong analytical mindset and a passion for data-driven marketing.

[Key Responsibilities]
???? Develop, manage, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
???? Conduct keyword research and create compelling ad copy to maximize campaign performance.
???? Monitor campaign performance, analyze key metrics, and provide actionable insights.
???? Perform A/B testing on ad creatives, landing pages, and targeting strategies.
???? Manage budgets effectively to ensure maximum ROI and adherence to allocated spend.
???? Collaborate with the content and design teams to ensure consistency and alignment.
???? Stay up-to-date with industry trends and platform updates to maintain a competitive edge.

[Requirements]
?? Proven experience as a PPC Specialist or similar role.
?? Expertise in Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
?? Strong analytical skills and proficiency in tools like Google Analytics, Google Tag Manager, and data visualization platforms.
?? Experience with bid management tools and keyword research tools such as SEMrush or Ahrefs.
?? Familiarity with conversion rate optimization (CRO) and landing page best practices.
?? Excellent communication skills and the ability to interpret data for decision-making.
?? Certification in Google Ads or Facebook Blueprint is a plus.