PPC Specialist

AAMP Agency is seeking an experienced PPC Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of Google Ads and Google Analytics. The PPC Specialist will be responsible for managing and optimizing campaigns for our Tour Operator clients. This includes developing and executing campaigns, monitoring performance, and providing recommendations for improvement. The successful candidate should have a proven track record of success in PPC management and be able to work independently and collaboratively with other team members.

Job Responsibilities:
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROAS
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends

Requirements and skills:
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEM and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in Google Workspace
Excellent communication skills
Analytical thinking with strong math skills