PPC Specialist

Position Overview:
We are seeking a skilled PPC Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing a high SKU count environment and possess expertise in leveraging tools like Perpetua and Scale Insights to optimize PPC campaigns.

Responsibilities:

SKU-Centric Campaign Management: Strategize, execute, and optimize PPC campaigns across multiple platforms (e.g., Google Ads, Bing Ads, Amazon Advertising) for a portfolio of up to 300 SKUs.

Utilize Perpetua and Scale Insights: Leverage advanced functionalities of Perpetua and Scale Insights to drive performance improvements, including bid management, keyword research, and ad creative testing.

Data-Driven Optimization: Analyze campaign performance metrics, conduct A/B testing, and implement data-driven insights to enhance ROI and achieve campaign objectives.

Budget Management: Monitor and manage advertising budgets effectively, ensuring optimal allocation and maximum ROI across diverse product lines.

Collaboration and Reporting: Collaborate cross-functionally with marketing, sales, and product teams to align PPC strategies with overall business goals. Generate regular reports highlighting campaign performance and actionable recommendations.

Stay Updated with Industry Trends: Stay abreast of industry trends, best practices, and platform updates to implement innovative strategies and maintain a competitive edge.

Qualifications:

Proven experience in PPC campaign management with a significant SKU count.
Proficiency in utilizing Perpetua and Scale Insights or similar PPC management tools.
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
In-depth understanding of various PPC platforms (Google Ads, Bing Ads, Amazon Advertising, etc.).
Excellent communication and collaboration skills to work effectively within a team.