PPC & SM Ads Specialist (for accounting firms)

Google & Social Media Ads Specialist

Location: Remote
Company: MITCO Tech

Job Purpose

MITCO Digital provides digital marketing services for accounting firms. We are looking for a skilled PPC/Google & Social Media Ads Specialist who is passionate about driving performance through paid advertising campaigns.
In this role, you’ll manage and optimize Google Ads and Facebook Ads campaigns, focusing on lead generation and maximizing ROI for our clients in the accounting industry. The ideal candidate will have a strong analytical mindset, a deep understanding of paid social and search advertising, and the ability to work independently in a remote team setting.

Key Responsibilities

- Campaign Management: Design, execute, and optimize Google Ads and SM Ads campaigns, focusing on lead generation.

- Keyword Research & Strategy: Conduct in-depth keyword research and analysis to ensure campaigns target the most relevant and high-performing terms for accounting services.

- Ad Copywriting & Creative Strategy: Develop compelling ad copy and coordinate with the creative team to ensure visually engaging ad creatives that drive user engagement and conversions.

- Briefing: The ability to clearly communicate to the design team what images/videos you require for ad campaigns.

- Performance Optimization: Continuously monitor and optimize campaigns for performance, adjusting bidding strategies, targeting, and ad creatives to ensure high ROI.

- Data Analysis & Reporting: Use Google Analytics, Facebook Ads Manager, and other tools to track campaign performance, prepare detailed reports, and provide actionable insights to clients.

- Budget Management: Manage ad budgets effectively, ensuring optimal spend allocation across campaigns to meet clients’ goals and maximize results.

- Collaboration: Work closely with your account manager to understand business objectives, provide strategic guidance on paid advertising, and present campaign results and recommendations for improvement.

- Trend Monitoring: Stay up-to-date on changes to Google Ads, Facebook Ads, and digital marketing trends to continually improve and refine campaign strategies.

- Conversion Tracking: The ability to correctly setup, configure and track conversions on all major ad platforms.


Person Specification

- Experience: Proven experience in running successful Google Ads and Social Media Ads campaigns, with a strong track record in driving results for clients in competitive industries.

- Skills:
- Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and other relevant advertising platforms.
- Strong understanding of paid social and search advertising strategies, including keyword research, audience targeting, and ad copywriting.
- Ability to analyze data and optimize campaigns based on KPIs.
- Conversion tracking.
- Excellent written communication skills with the ability to craft effective ad copy and collaborate with the team on campaign strategies.


Personal Attributes:

- Strong analytical mindset, with the ability to assess campaign performance and make data-driven decisions.
Highly self-motivated, organized, and capable of managing multiple campaigns and priorities in a remote environment.
- Collaborative team player who can effectively work with cross-functional teams and communicate technical concepts to non-technical stakeholders.
- Adaptable and proactive, with a keen interest in staying updated on the latest trends in paid advertising and digital marketing.

Desirable:
- Experience with paid advertising for professional services or the accounting industry is a plus, but not essential.
Google Ads and Facebook Ads certifications are an advantage.


Why Join MITCO Digital?

- Remote Flexibility: Work from anywhere, providing the freedom to manage your work-life balance while contributing to innovative digital marketing campaigns.
- Autonomy & Responsibility: Manage client campaigns independently while being supported by a team of professionals who value your expertise.
- Growth Opportunities: Be part of a growing company and gain experience in a niche industry—marketing for accounting firms—while advancing your career in digital advertising.
- Team Collaboration: Join a remote team that fosters open communication, professional development, and collaborative problem-solving.


How to Apply

If you’re excited about the opportunity to contribute to our growing team, we’d love to hear from you! To apply, please send an email to hiring@mitco.tech with:

- Your updated resume showcasing your experience.
- A portfolio or examples of ad campaigns you’ve managed (if available).
- An intro. Tell us a little about yourself and why you’re a good fit.

This role is to start asap.
Successful applicants will be contacted via email to schedule an interview.