PPC (Pay-Per-Click) Specialist

Skills:

• Proficiency in Google Ads and Facebook Ads

• Strong knowledge of keyword research and ad optimization

• Familiarity with tracking tools like Google Analytics

• A/B testing and basic conversion tracking


Qualifications:

• Google Ads Certification (preferred but not mandatory)

• 1-2 years of PPC experience

• Experience working with international (U.S.) clients


General Competency:

• Strong analytical skills and ability to optimize for budget

• Good communication skills to report and work with U.S. companies