PPC Manager

We are looking for someone to come in and oversee our retail media campaigns on Amazon, Walmart, B&Q, ManoMano, eBay etc

Operating across multiple regions – including the EU, UK, US, and UAE – you’ll optimise and roll out our campaigns in a way that develops based on the data seen in each region and aligns with our ROAS targets overall business objectives. We would like to use your expertise in performance marketing, analytics, and platform capabilities, to ensure we stay competitive on each platform.

Key Responsibilities
• Plan, implement, and optimise campaigns across a range of platforms, i.e. Amazon Ads, Walmart Connect, B&Q, eBay Ads, and others.
• Analyse campaign performance using each channels analytics tools and take action off the back of it
• Identify growth opportunities and make data-driven decisions to achieve KPIs such as ROAS, CPA, and revenue targets.
• Adapt campaigns for regional markets (EU, UK, US, UAE) to account for language, cultural nuances, and local regulations.
• Develop tailored strategies for niche platforms and retail-specific media functionality.
• Work closely with the creative team to develop engaging ad creatives and landing pages.
• Continuously test new ad formats, bidding strategies, and targeting approaches.
• Produce reporting for internal stakeholders, highlighting insights, progress, and recommendations
.
________________________________________
Requirements
• Demonstrate experience/knowledge of managing performance marketing campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook/Instagram, Amazon Ads, and Criteo/AdRoll.
• Familiarity with retail media platforms (e.g., Amazon, Walmart, eBay, B&Q, or similar).
• An appreciation of the differences between similar markets with a focus on regional nuances in the EU, UK, US, and UAE markets.
• Data-driven mindset with advanced analytical skills; proficiency in tools like Google Analytics, Excel, and platform-specific dashboards.
• Ability to adapt quickly to new platforms and technologies.
• Experience working in e-commerce and marketplaces is desirable.
• Excellent communication and collaboration skills.

________________________________________
Key Metrics of Success
• ROAS
• TACOS
• CPA
• CVR
• Growth