Full Time
USD
40
Feb 19, 2025
We are seeking a results-driven PPC Manager to lead and optimize our Amazon advertising campaigns. The ideal candidate has a strong analytical mindset, deep experience in Amazon PPC, and the ability to scale campaigns effectively. You will be responsible for maximizing ROI, driving revenue growth, and identifying scaling opportunities through data-driven insights.
Key Responsibilities:
- Develop, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Conduct in-depth performance analysis to identify scaling opportunities and allocate budgets strategically.
- Utilize scale insight to expand high-performing campaigns while maintaining efficiency.
- Implement A/B testing strategies for ads, keywords, and landing pages to improve conversions.
- Monitor key PPC metrics (ACoS, TACoS, ROAS, CTR, CVR) and provide data-backed recommendations.
- Stay updated on Amazon advertising trends, algorithm changes, and competitor strategies.
- Leverage automation tools and AI-driven insights to enhance PPC performance.
- Collaborate with the marketing and product teams to align PPC strategies with overall business goals.
- Explore additional Amazon advertising opportunities beyond standard PPC to maximize reach and impact.
Qualifications & Skills:
- 2+ years of Amazon PPC management experience, preferably in an eCommerce or private-label business.
- Strong scale insight—ability to recognize high-performing campaigns and scale effectively.
- Expertise in Amazon Ads, Helium 10, Perpetua, Pacvue, or similar PPC tools.
- Analytical mindset with proficiency in Excel/Google Sheets for PPC reporting.
- Strong understanding of keyword research, bid strategies, and audience targeting.
- Ability to manage high-budget ad campaigns while maintaining profitability.
- Strong problem-solving skills and adaptability to fast-changing ad environments.
- Excellent communication skills and ability to present performance insights to stakeholders.
Preferred Qualifications:
- Experience in advanced Amazon advertising solutions beyond standard PPC.
- Knowledge of Google Ads and other paid media platforms.
- Previous experience working in the medical/health-related product niche.
If you're passionate about data-driven marketing and scaling Amazon PPC campaigns to drive business growth, we’d love to hear from you!