PPC Campaign Manager (Lead Generation)

About Us:
We are a dynamic group of companies operating in diverse industries, including management consulting, SaaS, luxury travel, construction, and lacrosse apparel. We pride ourselves on innovation, customer satisfaction, and excellence in every market we serve. As we continue to expand, we seek a highly motivated and experienced Digital Business Development Manager to drive our digital marketing efforts across our portfolio.


Job Description:
We seek a results-driven PPC Campaign Manager with a proven track record in creating, developing, and managing comprehensive digital marketing strategies to convert new leads and sales. This role will be pivotal in ensuring the success of our brands across various digital platforms. The ideal candidate will have a deep understanding of different PPC channels and the ability to tailor strategies to each business's unique target audience.


IMPORTANT: When you apply:

Please provide your experiences, examples, case studies, etc with PPC.



Key Responsibilities:

- Strategic Development: Analyze each business’s target audience and market positioning to determine the most effective digital marketing vehicles.

- Campaign Management: Create, manage, and optimize digital marketing campaigns across platforms such as Google Ads (PPC), LinkedIn, TikTok, and others as needed.

- Setting Up Funnels: Set up funnels to capture leads and convert into customers.

- Content & Ad Creation: Develop compelling content and advertisements that resonate with the target audience, driving engagement and conversions.

- Cold Outreach: Design and implement cold email campaigns to generate leads and build relationships with potential clients and customers.

- Google My Business: Manage and optimize Google My Business profiles to enhance local SEO and visibility for relevant businesses.

- Performance Analysis: Monitor, report, and analyze campaign performance, using data to refine strategies and maximize ROI.

- Budget Management: Efficiently allocate budgets across campaigns to ensure maximum impact while maintaining cost-effectiveness.

- Collaboration: Work closely with cross-functional teams, including sales, product development, and operations, to ensure cohesive messaging and brand consistency.

- Stay Updated: Keep abreast of the latest trends and changes in digital marketing and apply this knowledge to ongoing campaigns.


Qualifications:

- Experience: Minimum of 3 years of experience in digital marketing with a focus on PPC, social media ads, and email marketing.

- Track Record: Proven experience in developing successful digital marketing strategies that drive business growth.

- Technical Skills: Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, email marketing platforms, and Google My Business, and others. Ability to use / connect CRM's would be a bonus.

- Analytical Mindset: Strong ability to analyze data and make data-driven decisions.

- Creativity: Ability to create engaging content and innovative campaigns tailored to specific audiences.

- Communication: Excellent verbal and written communication skills.

- Self-Motivated: Highly organized and able to manage multiple projects simultaneously in a fast-paced environment.

- Team Player: Ability to work collaboratively with different teams and across various industries.


Benefits:

- Competitive salary and performance-based bonuses.
- Flexible working hours and remote working options.
- Opportunities for professional development and growth within a diverse portfolio of businesses.
- The chance to make a significant impact on the growth and success of multiple brands.

These businesses NEED someone who can get them in front of the right customers, and push them through the sales funnel. If you think that you are the person to be able to do that, and already have the skills AND track record to prove it, come and join our team. We will welcome you with open arms.