PPC Ads Specialist

About us: emrgonline.com
EMRG is an award-winning Digital Marketing Agency based in Los Angeles. With a team of experienced professionals for each service line, we offer a wide range of digital marketing solutions that are customized to meet the unique needs of each client. We are renowned for our outstanding customer service and ability to deliver exceptional results. As a leading agency in the industry, we have established ourselves as a reliable partner for businesses looking to grow and expand their online presence.
As our company continues to grow, we are also committed to expanding our philanthropic goals and supporting children in need worldwide.


Job Description: PPC Ads Specialist
Position Overview:
As a PPC AdsSpecialist, your primary responsibility will be to optimize and manage advertising campaigns on various social media platforms. Your expertise in digital advertising, campaign management, and data analysis will contribute to the success of our marketing initiatives. Working closely with cross-functional teams, you will drive performance and achieve business goals through effective campaign execution and optimization.
Key Responsibilities:

Campaign Management:
Plan, execute, and monitor advertising campaigns on social media platforms, leveraging your expertise in campaign management.
Develop strategies to maximize campaign performance, including ad targeting, budget allocation, bidding, and creative optimization.
Continuously monitor campaign metrics and key performance indicators (KPIs) to identify areas for improvement and implement optimization tactics.
Collaborate with internal stakeholders, such as marketing and creative teams, to align a


Platform Expertise:
Stay up-to-date with the latest features, trends, and best practices related to advertising on various social media platforms.
Leverage your expertise to maximize the capabilities of different social media platforms for campaign success.
Understand and implement platform-specific ad formats, targeting options, and campaign optimization techniques.
Share industry insights and recommendations with the team to drive continuous improvement in advertising strategies.
Collaboration and Communication:
Work closely with internal teams to ensure proper coordination of assets, messaging, and tracking requirements for campaigns.
Communicate campaign updates, performance, and recommendations to relevant stakeholders in a clear and concise manner.
Participate in meetings and brainstorming sessions to contribute innovative ideas and strategies for campaign optimization advertising strategies with overall marketing objectives.
Coordinate with external stakeholders, such as media agencies or vendors, to ensure seamless campaign execution.
Performance Analysis:
Utilize platform-specific tools and reporting features to analyze campaign performance data on social media platforms.
Generate regular reports and dashboards to communicate campaign performance, trends, and recommendations to stakeholders.
Identify opportunities for growth and optimization based on data-driven insights.
Collaborate with the analytics team to conduct deeper analyses and leverage insights for campaign enhancement.


Qualifications:
Bachelor's degree in marketing, advertising, business, or a related field (or equivalent experience).
Proven experience in managing and optimizing advertising campaigns on social media platforms.
Strong analytical skills with the ability to derive actionable insights from campaign performance data.
Familiarity with campaign management tools and platforms specific to social media advertising.
Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
Strong attention to detail and the ability to manage multiple projects simultaneously.
Up-to-date knowledge of social media advertising trends, industry best practices, and platform updates.
Experience with Google Ads or other digital advertising platforms is an advantage.
Experience in creating and implementing tracking: META Pixel and Conversion API
Experience in Social Media Platforms: META, LinkedIn, and Tiktok
Experience in Product listing and e-commerce platforms: Woo Commerce, Shopify, and Amazon Listing