Outreach Executive

As an Outreach Executive, you will be responsible for identifying and securing high-quality backlink opportunities, liaising with journalists and website owners, and conducting link gap analysis. Your efforts will directly contribute to improving our clients' visibility and authority in search engine results. This role requires a proactive approach to relationship-building, strong analytical skills, and a strategic mindset to ensure that outreach efforts align with overall SEO goals.

Responsibilities:

Backlink Acquisition:

Identify and secure high-quality backlink opportunities from reputable websites, focusing on sites with a Domain Authority (DA) of 30+.

Communicate effectively with journalists, bloggers, and website owners to build and maintain strong relationships that facilitate backlink acquisition.

Link Gap Analysis and Strategy:

Conduct comprehensive link gap analysis to identify areas for improvement in backlink profiles compared to top competitors.

Develop and implement strategies to close the link gap, enhancing clients’ backlink profiles and overall SEO performance.
Outreach Campaign Management:

Plan, execute, and monitor outreach campaigns to secure backlinks and generate referral traffic.

Track and report on the success of outreach campaigns, including metrics such as referral traffic, domain authority improvements, and positive response rates.

This role is full time, and you will be expected to hit preset Monthly KPIs around outreach targets and link acquisition targets.