Online Marketing Specialist

Job Title: Online Marketing Specialist

Job Summary:
We are seeking a dynamic and results-driven Online Marketing Specialist to join our team and drive marketing initiatives for our IT products. This role involves developing and executing marketing campaigns, creating content, analyzing market trends, and collaborating with sales and product teams to enhance brand visibility and generate leads.

Key Responsibilities:

Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Create goals and objectives in order to approach customers through appropriate marketing channels.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.


Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.
2+ years of experience in marketing, preferably in the IT or technology sector.
Strong knowledge of digital marketing strategies, including SEO, SEM, PPC, and social media.
Experience with marketing automation tools and CRM software (HubSpot, Salesforce, etc.).
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and drive data-based decisions.
Proficiency in design and content creation tools (Adobe Creative Suite, Canva, etc.) is a plus.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred Skills:

Knowledge of IT products and software solutions.
Experience with B2B marketing and lead generation.
Familiarity with email marketing platforms and campaign management.

HOW TO APPLY:
Send your CV to Upgrade to see actual info with the following details:
- Onlinejobs Profile link:
- Resume Link:
- Portfolio Link (if applicable):
- How soon can you join our company:
- How much is your expected monthly salary in PHP? (Please indicate if negotiable)

ONLY SHORTLISTED APPLICANTS WILL BE RECEIVING AN EMAIL.