Music Promotion & Outreach VA

Job Overview:
We are looking for a dedicated, self-driven, and detail-oriented Music Promotion & Outreach VA to join our team. As part of our mission to disrupt the electronic music scene, you will help grow our audience and spread our brand through strategic outreach to playlists, DJs, labels, and YouTube channels. Your primary responsibility will be to identify the most relevant platforms, engage with curators, and manage our outreach efforts to secure placements and grow our fanbase.

Key Responsibilities:
Playlist Research & Curation:
Research and compile a list of 300-500 high-quality playlists (SoundCloud, Spotify, YouTube) that align with our music style.
Identify relevant blogs, YouTube channels, and DJ mixes that will amplify our presence.
Analyze playlist performance to prioritize outreach to active and engaged curators.

Outreach & Email Communication:
Reach out to curators, labels, DJs, and YouTube accounts with personalized emails requesting playlist placements, mix submissions, or collaborations.
Track responses and follow-up strategically to maintain consistent communication and relationships.
Develop and maintain email templates that align with our brand voice and messaging.

Research & Networking:
Identify new music trends, networks, and influencers to target for potential outreach and brand alignment.
Help create and implement strategies for direct engagement with key music influencers on social platforms and through email.

Tracking & Reporting:
Track all outreach efforts, responses, and successful placements in a well-organized system (e.g., Google Sheets, Airtable).
Provide weekly reports on outreach progress and any placements or new connections made.

Skills & Qualifications:

- Experience in Music Promotion/Marketing (Preferred but not required):
- Experience with SoundCloud, Spotify, and other major streaming platforms.
- Familiarity with music blogs, playlists, YouTube channels, and the digital music landscape.
- Excellent Communication Skills
- Ability to write clear, compelling, and on-brand emails that resonate with curators, DJs, and other influencers.
- Confidence in following up with potential contacts in a professional yet persuasive manner.
- Attention to Detail
- Strong research skills to ensure you find the best-fit playlists and blogs for our music.
- Organizing and maintaining a robust tracking system for outreach efforts.
- Self-Starter & Proactive:
- Ability to work independently with minimal supervision and take initiative to optimize outreach strategies.
- Comfort working remotely and using tools like Google Sheets, Airtable, and Email Marketing platforms.
- Passionate About Music:
- A genuine interest in music, particularly in the electronic/techno genres, is a must.
- An understanding of how to tailor promotion efforts to fit our brand’s rebellious, intense style.

Bonus Qualifications:
Experience working in a music promotion, PR, or digital marketing capacity.
Existing connections with playlist curators, music influencers, DJs, or YouTube channels.
Knowledge of SEO and using tools like BuzzSumo, Hunter.io, or Pitchbox.

Why Work With Us?
Be part of a dynamic, creative brand that challenges the status quo in the electronic music industry.
Grow your skillset and contribute to a rebellious movement that empowers artists and fans alike.
Opportunity to work remotely and collaborate with a forward-thinking, passionate team.