Meta Ads Manager (Part-time)

IMPORTANT NOTE: ONLY CANDIDATES WHO APPLY USING THIS LINK WILL BE CONSIDERED FOR THE ROLE: Upgrade to see actual info


Key Responsibilities:

1. Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager.
- Create compelling ad creatives, including copywriting and image selection.
- Collaborate with other teams and the leadership team to ensure that ad creatives and messaging are aligned with the - overall marketing strategy.
- Manage ad budgets, ensuring that campaigns stay within budget constraints, analyzing performance data to continually drive improvements in campaign strategy to maximize ROAS.

2. Audience Targeting:
- Utilize data analytics tools to identify and define specific audience segments to focus on high-performing audience segments.
- Leverage current customer lists and other data to create and manage lookalike audiences while maximizing ROAS.
Continually test and experiment with different ad formats and targeting options to improve campaign performance.

3.. Quality Assurance and Industry Knowledge:
- Ensure quality assurance for ads, including targeting accuracy and correct landing page links, correct creative formats depending on ad placement, and compliance with Meta Ad policies
- Tracking and reporting on ad performance, providing insights and recommendations for campaign improvement.
- Keeping abreast of industry trends, new ad features, and emerging platforms to ensure that campaigns are innovative and effective while staying up-to-date with Facebook (Meta) ad policy updates and implementing them in campaigns.

Requirements
Role Requirements:
- Experience in Meta Marketing: A minimum of 5 years of experience in managing, developing, and optimizing paid digital marketing campaigns is required.
- Budget Management Skills: Proven ability to manage and optimize advertising budgets effectively.
- Strong Communication Abilities: This includes skillful presentation of ideas and effective communication with teaUpgrade to see actual infombers and other key stakeholders.
- Technical Proficiency: A strong technical understanding of Meta Ads Manager, Meta Business Suite, Facebook Pixel, Meta Advertising Policies, and Meta
- Conversion API is essential. Previous experience with other systems such as Upgrade to see actual info, Canva, Google Workspace, Microsoft Office, and Upgrade to see actual info is a plus.
- Creative Production Success: Demonstrated success in creating both video and static creative content.
- Lead Generation Proficiency: A track record of success in lead generation production.

Skill Requirements:
- Data Analysis Skills: The capability to analyze campaign data and make data-driven decisions is essential.
Ability to Work in a Fast-Paced Environment: The role often demands quick decision-making and adaptability in a dynamic setting.
- Knowledge of Advanced Audiences: Understanding and applying advanced audience identification strategies to maximize campaign ROAS.
- Proficiency in A/B Testing and Campaign Optimization: Skills in testing ad variations and optimizing for performance are important.
- Creative Thinking and Problem-Solving Skills: Developing innovative advertising strategies and solving complex problems is essential.

Experience:
- 6-10 years of relevant experience

Management:
- 1-3 years experience

Scope of Control:
- Control is only limited to their own work.

Impact:
- Jobs at this level have a direct impact on the performance of a team or department. These jobs typically require strong leadership and interpersonal skills, and the incumbent is responsible for setting direction, motivating teaUpgrade to see actual infombers, and achieving team goals. (Mid-level roles)

Degree of Technical Skills:
- Has good working and background knowledge of the area of practice.
- Can complete tasks independently with little guidance.
- Can identify and troubleshoot complex problems.
- Can mentor or train others.

Degree of Problem Solving:
- Individuals at this level are able to identify and prevent problems before they occur. They are able to think critically and creatively to identify potential problems and develop solutions.
- Are able to work independently to solve problems.

Task Complexity:
- Tasks are more complex and require some problem-solving skills.
- There is some ambiguity or uncertainty involved in completing the tasks.
- The tasks require more specialized skills and knowledge.
- The tasks can be completed in a reasonable amount of time.

Why join CR Rail & Fence
CR Rail & Fence is a fast-growing, disruptive company. The job required here is often messy, challenging & fast pace. One will most likely have to do hard/difficult things, have to learn new skills (relevant to your job/career goal), have to have uncomfortable conversions and be graded 100% on your outcome/output (not time spent). The bottom line is that working at CR Rail & Fence is NOT for everyone. However, for the right person, this job will be a kick-ass, messy, fun, challenging, and rewarding place to work.

CR Rail & Fence aims to empower people to easily install handrails and keep their loved ones safe, globally.

Some of the Upgrade to see actual info Rail & Fence:
- Competitive pay in line with your experience and the roles responsibilities and impact
- Work from home/work from anywhere
- No time tracker / no micromanagement (but this also means no hand-holding)
- Unlimited PTO
- Maternity and Paternity Leave when applicable
- Open book management - Upgrade to see actual info

Are You the Right Fit? Let Us Explain...
Besides having the right job experience, which is someone who has demonstrated in the past of having done (or solve our exact issues & a proven track record of success), we are looking for people who can success "in spite of"...

- Learn and do a good job in spite of poor onboarding and training.
- Communicate quickly & efficiently in spite of being remote and rarely doing meetings.
- Do the job and do the job well in spite of ambiguous and incomplete process.
- Make improvements to our process in spite of being so busy executing the process.
- Get the job done with flying colors, on schedule and on budget in spite of all the difficulties we face as a startup.

You can learn much more about CR Rail & Fence's about us, core value, work principles, detailed benefits, bonus structure, and more on: Upgrade to see actual info

Interview Process
1. The interview process is all initially at your pace. We only do in-person interviews in the final step. We will initially ask yes/no & numeric questions to verify your relevant experience.
2. We will ask you to list our your key responsibilities from our previous companies
3. We will then ask you to demonstrate from past responsibilities to support your list of key responsibilities and success metrics.
4. Then we will select a few applicants to do a paid trial task (we will provide actual problems/issue we face that you will try to resolve).
5. Lastly, we will do a final in-person interview (at this point, you would most likely have passed most of the job competency and experience assessment and this is a job/culture fit + opportunity for you to ask/understand us better).