Meta Ad Campaign Manager (Shopify Specialist)

Position Overview
We're seeking a skilled Meta Ad Campaign Manager who can both create high-performing Facebook and Instagram ad campaigns and design effective Shopify stores. The ideal candidate will develop strategic ad campaigns while ensuring they align with well-designed e-commerce experiences.

Primary Responsibilities:
- Develop and manage comprehensive Meta ad campaigns (Facebook, Instagram) for various clients
- Analyze campaign performance and optimize based on data insights
- Manage ad budgets and ensure maximum ROAS
- Stay current with Meta advertising policies and platform updates
- Provide regular performance reports and recommendations to clients

Secondary Responsibilities:
- Design and develop responsive, conversion-focused Shopify stores
- Customize Shopify themes and implement essential e-commerce functionalities
- Maintain knowledge of latest Shopify features and e-commerce trends

Requirements:
- Proven experience managing Meta advertising campaigns (2+ years preferred)
- Experience designing and building Shopify stores (portfolio required)
- Strong knowledge of Facebook Ads Manager, Meta Business Suite, and Pixel implementation
- Proficiency in audience targeting, ad formats, and optimization strategies
- Understanding of HTML, CSS, and Shopify's Liquid template language
- Experience with A/B testing and data-driven optimization
- Excellent analytical and problem-solving skills
- Strong communication skills in English
- 9am to 5pm Pacific Time

Nice to Have
Meta Blueprint Certification
Experience with other social media advertising platforms
Familiarity with Google Analytics and UTM parameters
Knowledge of SEO best practices for e-commerce
Experience with email marketing integration