Media Buyer Freelancer

Job Overview:
We are seeking a skilled and experienced Media Buyer Freelancer to join our team remotely. The ideal candidate will have a strong background in digital advertising, with expertise in planning, buying, and optimizing paid media campaigns across various platforms (Facebook, Google, Instagram, etc.). The Media Buyer will be responsible for maximizing ROI through strategic ad placements, campaign management, and data-driven optimizations.
Key Responsibilities:
Plan, negotiate, and purchase media space across digital platforms (Google Ads, Facebook Ads, Instagram, etc.).
Develop and implement effective media buying strategies to reach target audiences.
Monitor and optimize campaigns in real-time to ensure maximum performance and budget efficiency.
Analyze campaign performance data and provide detailed reports on key metrics (CPM, CPA, ROAS, etc.).
Collaborate with the creative team to develop high-converting ad creatives and ensure alignment with campaign objectives.
Conduct A/B testing on ad creatives, audiences, and bidding strategies to enhance performance.
Stay up-to-date with the latest trends and best practices in digital media buying and online advertising.
Work within allocated budgets to maximize return on investment (ROI) and meet campaign goals.
Provide insights and recommendations for scaling successful campaigns.
Qualifications:
Proven experience as a Media Buyer or similar role in digital advertising.
Strong knowledge of media buying, planning, and research processes.
Expertise in managing paid media campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, etc.
Experience with analytics tools (Google Analytics, Facebook Analytics) to track and report campaign performance.
Excellent understanding of performance marketing, conversion tracking, and attribution.
Strong analytical skills and attention to detail.
Ability to work independently and meet deadlines in a fast-paced, results-driven environment.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Preferred Qualifications:
Bachelor’s degree in Marketing, Advertising, or a related field.
Certification in Google Ads, Facebook Blueprint, or similar platforms.
Experience with programmatic advertising or other digital channels is a plus.
What We Offer:
Competitive pay on a per-project or contract basis.
Flexible working hours with the ability to work remotely.
Opportunity to work on high-impact projects with a growing team.