Marketing Specialist

Detailed Job Description


Email Marketing
Design and send targeted email campaigns (promotions, updates, educational content).
Segment email lists to ensure the right message reaches the right people.
Track email performance (open rates, click-through rates) to continuously improve.

Cold Calling & Outreach
Assist with client acquisition through cold calling efforts.
Create empathetic and effective call scripts.
Work with the sales team to convert leads into clients.

Social Media Strategy
Create and manage content on platforms like Facebook, Instagram, and LinkedIn.
Share client success stories, care tips, and helpful resources.
Run paid social media campaigns to expand reach and attract new clients.
Monitor performance and adjust strategies to improve engagement.

Client Acquisition & Lead Nurturing
Generate and convert leads using various marketing channels.
Nurture potential clients through email, social media, and direct outreach.
Provide timely, relevant information to help families make informed decisions.
Build trust with families seeking reliable home care for their loved ones.

Qualification:
2-4 years in marketing, preferably in healthcare or service industries.
Experience with email marketing, social media management, and lead generation.
Knowledge of marketing tools (e.g., Mailchimp, Google Analytics, Facebook Ads).
Strong communication skills, both written and verbal.
Proficient in social media platforms (Facebook, Instagram, LinkedIn).

Basic design skills (e.g., Canva, Adobe) and understanding of SEO.

Please attach your portfolio when applying for this job.