Full Time
900-1300 USD
40
Jan 7, 2025
Role Overview
Tech Guru - IT for Accounting Firms is looking for a Marketing Specialist to develop, implement, and optimize our marketing strategies, helping to connect us with our target market of accounting firms. This role requires a native-level English speaker with a proven track record in B2B marketing, exceptional creativity, and a love for technology. Success in this role will involve driving demand generation through creative content, digital advertising, conference coordination, and strategic, measurable marketing efforts.
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Key Responsibilities
Target Market Engagement
- Identify, engage, and qualify accounting firms seeking IT services, scheduling a minimum of ten introductory calls per month with potential clients.
- Use insights and analytics to inform lead generation strategies and ensure alignment with our target market.
Marketing Strategy Development & Execution
- Develop and execute a balanced marketing mix, leveraging social media, search engine advertising, and other digital channels to reach key audiences.
- Create, manage, and optimize marketing budgets to maximize return on advertising spend, pivoting quickly with iterative testing and experimentation.
Content Creation
- Produce engaging video content and other media that resonate with accounting professionals.
- Regularly update and refresh the Tech Guru website and brand elements to reflect our expertise and commitment to the accounting sector.
- Has experience handling a company website
Conference & Contractor Coordination
- Plan and coordinate conference marketing, identify future conferences, and develop comprehensive conference strategies.
- Oversee and collaborate with contractors to ensure timely and effective execution of marketing initiatives.
Marketing Planning & Goal Achievement
- Develop and implement a strategic marketing plan that achieves or exceeds target metrics.
- Analyze performance data to refine approaches and meet established objectives consistently.
Key Success Criteria
- Schedule a minimum of ten introductory calls per month with qualified accounting firms.
- Achieve target metrics outlined in the marketing plan through effective planning, budgeting, and strategy execution.
- Maintain a high standard of quality and engagement in all content, ensuring alignment with brand standards and relevance to our market
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Who We’re Looking For
You’re a strategic, creative, and data-driven marketing professional with a strong background in B2B marketing. You enjoy experimenting with new ideas, thrive in fast-paced environments, and have a love for technology and the accounting sector.
Experience & Track Record
You have proven success in B2B marketing, ideally with professional services clients, and understand how to balance creativity with metrics-driven planning.
Communicative & Collaborative
Native-level English proficiency, both written and verbal, is essential, along with excellent communication skills and the ability to work well with cross-functional teams.
Adaptable & Results-Oriented
You embrace rapid, iterative testing to refine approaches and have a commitment to achieving measurable results in every marketing initiative.
Commitment to Diversity, Equity, and Inclusion
Tech Guru - IT for Accounting Firms values diversity, equity, and inclusion. We are dedicated to fostering a supportive and inclusive environment where every tea