Marketing & Social Media Manager (Real Estate Coaching)

We are a growing real estate coaching business dedicated to helping aspiring investors flip houses and scale their portfolios. We are seeking a Marketing & Social Media Manager to plan, create, and execute high-impact marketing initiatives that attract, engage, and convert leads—without needing to handle direct DM sales.

Role Overview
As the Marketing & Social Media Manager, you will be responsible for managing our online presence and implementing marketing campaigns that increase brand awareness and convert more leads into paying clients. You will work closely with our leadership team and collaborate with a separate DM Sales Rep (who manages all one-on-one conversations). Your primary focus will be on:

- Daily social media content (Instagram, Facebook, YouTube, etc.)
- Weekly YouTube content uploads and repurposing
- Email campaigns (3-4 nurture emails weekly, plus segmented automations)
- Launch promotions and event marketing
- Brand messaging and optimization (improving copy, calls-to-action, and marketing funnel elements)

Key Responsibilities

Social Media Management

- Post daily content (images, videos, stories, polls) across Instagram, Facebook, and other relevant platforms.
- Schedule and plan out a monthly content calendar to maintain consistent engagement.
- Monitor social media metrics (likes, comments, shares) and propose strategies to increase reach and conversions.

YouTube & Content Repurposing

- Upload one new YouTube video per week, optimizing titles, tags, and descriptions.
- Repurpose long-form YouTube content into short-form snippets for social media platforms (Reels, Stories, Shorts, TikTok).
- Collaborate with video editors/designers (if applicable) to ensure quality and brand consistency.


Email Marketing & Segmentation

- Write and send 3-4 weekly nurture emails to keep leads engaged and informed about current offers.
- Set up segmented email campaigns for leads at different stages (new subscribers, warm leads, past clients, etc.).
- Track open/click rates, optimize subject lines and calls-to-action, and implement A/B testing to improve deliverability and conversions.

Podcast & Guesting Promotion

- Coordinate podcast guest appearances or host episodes in collaboration with the leadership team.
- Promote episodes across email and social channels, highlighting key takeaways or offers.
- Optimize show notes, timestamps, and repurposed clips for maximum visibility and lead generation.

Launch & Event Marketing

- Plan and execute marketing campaigns for webinars, challenges, product/course launches, or live events.
- Ensure all creative assets, landing pages, and email sequences are ready ahead of launch dates.
- Communicate with the DM Sales Rep or other team members to align launch messaging with sales strategy.

Messaging & Conversion Optimization

- Continuously evaluate and improve marketing copy on landing pages, social posts, and email sequences to better resonate with the target audience.
- Conduct audience research (surveys, feedback forms, or polls) to refine brand messaging and highlight success stories/testimonials.
- Collaborate with the leadership team to develop marketing hooks, angles, and offers that drive higher conversions.

Basic Analytics & Reporting

-Track and report on social media engagement, email marketing performance, and funnel conversions weekly or monthly.
-Identify trends, successes, and areas for improvement, then propose data-driven optimizations.
-Maintain clear documentation of campaigns in a project management tool (notion)

(Bonus) Paid Ads Collaboration

While not required, any experience with Facebook Ads, Instagram Ads, or Google Ads is a plus.

If applicable, coordinate with an ads specialist or handle basic retargeting ads to re-engage warm audiences.

Required Qualifications
Experience: 2+ years in a digital marketing or social media management role, ideally in a coaching or online education environment.

Technical Skills:
Proficiency in GoHighLevel (GHL) or similar marketing automation platforms for email campaigns and funnels.
Familiarity with Canva or basic graphic design tools for social content creation.

Content Creation: Proven ability to create engaging social media posts, repurpose YouTube content, and optimize campaigns for higher engagement.

Writing & Communication: Excellent written and verbal English skills—copywriting experience a plus.

Organization & Project Management: Detail-oriented, able to plan content calendars, handle multiple campaigns, and meet deadlines.

Analytical: Comfortable interpreting social/email metrics and making data-driven decisions.

Preferred (Bonus) Skills
Paid Advertising: Experience setting up or managing Facebook/Instagram Ads or Google Ads.
Basic Video Editing: Familiarity with editing software (e.g., iMovie, Premiere Pro) to create short clips or reels.
Knowledge of Real Estate Coaching/Investing: Understanding of industry lingo, typical client pain points, and success stories.


Why Join Us?
High-Impact Role: Your marketing initiatives directly drive sales and business growth.
Creative Freedom: Propose new campaign ideas, experiment with content formats, and see real-time results.
Professional Growth: Work in a dynamic coaching environment, learning advanced marketing strategies and real estate investment insights.
Collaborative Culture: Join a supportive team where DM sales are handled separately, letting you focus purely on marketing.

How to Apply (Follow These Steps Carefully)
Step 1: Email Subject Line
Use the exact subject line:
Marketing & Social Media Manager Application - [Your Name]

Step 2: 90-Second Loom Video
Record a short (90-second max) Loom (or similar) video introducing yourself. In the video, briefly cover:

Your social media and email marketing experience (especially GHL if you have it).
A challenge you overcame in a previous marketing role or campaign—and the results.

Step 3: Answer Three Questions (in Your Email)

Content Repurposing: How would you turn a 10-minute YouTube video into multiple pieces of social content?

Email Engagement: Share one tactic you use to increase open rates and click-throughs.
Launch Promotion: Describe one successful launch campaign you’ve worked on (and why it worked).

Applications that do not follow these steps will not be considered.

Ready to drive our marketing engine and help more people start flipping houses?

Follow the instructions above and apply today! We look forward to meeting you.