Marketing Manager

Hello! We are LUNAcare.

At LUNAcare, we believe that every woman deserves the highest quality of menstrual care products that provide comfort, confidence, and peace of mind. Our range of innovative, eco-friendly, and reliable menstrual care solutions are crafted with the utmost care to meet the needs of women everywhere. As we move to our mission to expand globally, we’re seeking passionate, driven, and talented individuals who share our vision to join our team. Together, we aim to make menstrual care accessible, sustainable, and empowering for women around the world.

We are looking for an experienced Marketing Manager to lead our marketing efforts, optimize ad campaigns, track conversions, and develop strategies to support sales growth. The ideal candidate will have a strong background in eCommerce marketing or agency experience, with a proven track record of executing successful campaigns across multiple channels.

Responsibilities
Campaign Management
--Plan, develop, and execute multi-channel marketing campaigns (Google Ads, Facebook Ads, TikTok Ads, etc.).
--Optimize campaigns to ensure maximum ROI, including budget allocation and performance tracking.

Ad Optimization
--Analyze and optimize advertising creatives, ad placements, and audience targeting.
--Continuously A/B test creatives, ad copy, and landing pages to drive engagement and conversions.

Conversion Tracking
--Set up and monitor conversion tracking to analyze campaign performance and customer acquisition metrics.
--Use tools like Google Analytics, Meta Pixel, or other tracking platforms to measure and report on key performance indicators (KPIs).

Strategy Development
--Collaborate with the sales and creative teams to align marketing strategies with business objectives.
--Develop and implement strategies to increase brand awareness, customer engagement, and sales.
--Stay up-to-date with industry trends, emerging platforms, and competitor activities.

Team Collaboration
--Coordinate with content creators, graphic designers, and developers to produce compelling marketing assets.
--Work with cross-functional teams to ensure alignment between marketing, sales, and product goals.

Reporting & Insights
--Prepare regular reports on campaign performance, ROI, and recommendations for future improvements.
--Present insights and actionable strategies to senior leadership.

Qualifications
Experience
--At least 3 years of experience in marketing, preferably in eCommerce or at a marketing agency is a MUST.
--Proven experience managing and optimizing campaigns across Google Ads, Facebook Ads, and other paid channels.
--MANAGERIAL LEVEL

Skills
--Strong analytical skills with the ability to interpret data and optimize performance.
--Proficiency in conversion tracking tools (Google Analytics, Meta Pixel, etc.).
--Hands-on experience with marketing automation tools and CRM platforms.
--Excellent project management and organizational skills.
--Creative thinker with a strategic mindset.

Education
--Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred but not required with proven experience).

Preferred
--Experience scaling eCommerce brands or working with fast-paced marketing agencies.
--Knowledge of SEO, email marketing, and organic marketing strategies.
--Familiarity with marketing attribution models and customer funnel analysis.

If you read the job description and requirements and think you are qualified, send us an email for your application.
Use 'Marketing Specialist - Your full name' as the subject line and send to recruitment@thelunacare.com with your updated CV and Portfolio. Application through olj platform/messaging will not be consider.