Marketing Funnel Specialist

We are seeking a talented and experienced Marketing Funnel Specialist to design, implement, and manage a high-performing marketing funnel for our business. Our goal is to create a scalable system that generates consistent leads, nurtures them effectively, and converts them into loyal clients.

You will be responsible for building a fully automated marketing funnel that requires minimal input from us while delivering exceptional results. This includes everything from strategy development to implementation and ongoing optimisation.


Responsibilities:

Funnel Design & Strategy
- Research and understand our target audience (SMEs, startups, entrepreneurs).
- Develop a step-by-step marketing funnel, from awareness to conversion.
- Design lead magnets (e.g., eBooks, webinars, guides) to attract potential clients.

Content Creation
- Write engaging ad copy, blog posts, email sequences, and landing page content.
- Collaborate with designers to create eye-catching visuals for ads and landing pages.

Technical Setup
- Create and optimise landing pages using tools like ClickFunnels, WordPress, or Leadpages.
- Set up email automation workflows in tools like Mailchimp, ActiveCampaign, or HubSpot.
- Integrate tracking tools (Google Analytics, Facebook Pixel, LinkedIn Insight Tag).

Campaign Management
- Launch and manage paid ad campaigns on platforms like LinkedIn, Facebook, and Google.
- Monitor key performance metrics (CTR, conversion rates, cost per lead).

Optimisation
- Conduct A/B tests on landing pages, ads, and email campaigns.
- Continuously refine the funnel based on performance data.

Reporting
- Provide weekly and monthly performance reports with actionable insights.
- Recommend strategies for scaling and improving ROI.


Qualifications:
- Proven experience building and managing marketing funnels.
- Strong understanding of digital marketing strategies (SEO, PPC, social media, email marketing).
- Proficiency in tools like ClickFunnels, HubSpot, ActiveCampaign, or similar.
- Experience with ad platforms like Facebook Ads, LinkedIn Ads, and Google Ads.
- Excellent English communication and copywriting skills.
- Analytical mindset with the ability to interpret data and optimise campaigns.


What We Offer:
- Quick Promotion opportunities based on results
- Performance-based bonuses, including monetary rewards and other incentives (e.g., travel opportunities).
- Flexible working hours.
- Opportunity to work with a growing business.
- Long-term potential as the business scales.