Marketing Expert for Marquee Letters Toronto

Position: Marketing Expert
Company: Marquee Letters Toronto and New Handbag Brand
Website: Upgrade to see actual info
Employment Type: Part-Time

About Us:
Marquee Letters Toronto is a leading event decor and rental company specializing in unique event props, custom backdrops, and marquee letters. We are also imminently launching a new handbag brand and are looking to expand our reach and maximize brand visibility across all digital platforms. Both businesses are of equal importance and require dedicated focus.

Job Description:
We are looking for a highly skilled and creative Marketing Expert to join our team. You will be responsible for developing and executing marketing strategies to maximize our brand’s reach and engagement for both Marquee Letters Toronto and the new handbag brand. While marketing is the main focus, you may also be needed to fill other needs for the company while working alongside the team.

Responsibilities:

- Develop and execute comprehensive marketing strategies across multiple platforms, including but not limited to Instagram, TikTok, Facebook, and Google Ads.
- Launch targeted advertising campaigns to reach event planners, individuals, and corporate clients for Marquee Letters Toronto.
- Set up targeted ad campaigns to connect with potential customers for the new handbag brand, focusing on maximizing our reach and engagement
- Analyze and report on campaign performance, providing actionable insights and recommendations for optimization.
- Identify and explore new marketing opportunities to expand brand visibility.
- Develop engaging ad copy and compelling visuals for various marketing platforms.
- Maintain a marketing calendar to ensure consistent campaign launches.

Requirements:

- Proven experience in digital marketing across multiple social media platforms and digital marketing channels.
- Strong knowledge of Facebook Ads Manager, Instagram Ads, Google Ads, TikTok Ads, and more.
- Expertise in Facebook ads is required.
- Ability to analyze data, generate insights, and optimize campaigns for maximum ROI.
- Expertise with tools like Canva, Adobe Creative Suite, and other design platforms.
- Extensive portfolio showcasing successful marketing campaigns and results (required for consideration). Extensive social media campaigns, reels, etc., alongside general graphic design, are a plus.
- At least three years of relevant experience or an equivalent combination of skills and experience.
- Social media expertise.
- Exceptional copywriting and creative skills, with a keen eye for design.
- Knowledge of social media trends and emerging marketing opportunities.
- Excellent project management skills and attention to detail.
- Strong communication skills and ability to work independently.

Preferred Skills:

- Experience with event rental or decor companies is a plus, as is experience with fashion and apparel.
- Knowledge of SEO and content marketing strategies.

Application Requirements:

- Portfolio: Provide an extensive portfolio showcasing successful marketing campaigns (required). Extensive social media campaigns, reels, etc., alongside general graphic design, are a plus.
- Salary Expectations: Clearly state your salary expectations in the application.
- Cover Letter: Include a cover letter detailing your relevant experience and why you would be a great fit for Marquee Letters Toronto and the new handbag brand.

How to Apply:
Please send your application, including the required portfolio, cover letter, and salary expectations, to Upgrade to see actual info with the subject line "Marketing Expert Application - [Your Name] - 6891".

We look forward to reviewing your application and welcoming you to our dynamic team!