Marketing Automation Specialist

Job Title: Marketing Automation Specialist
Location: Remote
Job Type: Full-Time

Introduction:
Vet Claim Solutions, a leader in veteran claim services, seeks an experienced Marketing Operations Integrator to streamline and automate our marketing workflows, optimize SEO strategies, and manage Google Ads. This role is perfect for someone who loves automation, data-driven decision-making, and optimizing marketing funnels for maximum efficiency.

Key Responsibilities:
• Marketing Automation & AI Integration
• Build and optimize marketing workflows using Zapier, Zoho, or similar tools
• Automate lead capture, nurturing, and CRM updates
• Leverage ChatGPT and AI tools to enhance content creation, customer engagement, and marketing automation
• Develop and refine effective ChatGPT prompts to improve content efficiency and customer interactions
• Integrate chatbots (e.g., ManyChat, Chatfuel, Drift) to enhance customer support and engagement
• Implement and maintain API integrations between marketing platforms
• SEO & Website Optimization & Customization
• Conduct keyword research and implement on-page and off-page SEO strategies
• Monitor Google Search Console, SEMrush, Ahrefs, or similar tools for performance insights
• Optimize website structure, content, and technical SEO to improve rankings
• Paid Advertising & Performance Marketing
• Manage and optimize Google Ads for better ROI
• Implement tracking pixels, UTM parameters, and conversion tracking
• Develop dashboards and reports using Google Analytics, Looker Studio, or HubSpot
• Monitor KPIs, campaign performance, and customer journey analytics
• Identify trends and recommend data-driven optimizations

Qualifications:
• Bachelor’s degree in IT, Marketing, Business Administration, or related field
• At least 1 year of experience in marketing automation, growth marketing, or a related role
• Hands-on experience with Zapier, Chatbots, Zoho, or similar automation tools
• Experience with CRM and email automation tools (Zoho, Klaviyo, Mailchimp)
• Proficiency in Google Analytics, UTM tracking, and performance reporting
• Strong proficiency in ChatGPT and AI-driven prompt engineering to enhance marketing workflows
• Strong problem-solving skills and a data-driven mindset
• Experience in Google Ads and paid acquisition strategies (preferred)
• Experience SEO best practices and tools like SEMrush, Ahrefs, Wordpress and Google Search Console (preferred)
• Able to work on EST time zone


Preferred Attributes:
• A go-getter attitude with a commitment to helping the company grow.
• Quick learner with the ability to assess the company’s current brand and market position.
• Long-term vision: someone looking for a home where they can build their skills and grow with the company.

What We Offer:
• Competitive salary and benefits package.
• Opportunity to make a meaningful impact on the lives of veterans.
• A supportive and collaborative work environment.
• Professional development opportunities.

Compensation and Benefits
• Starting Salary: $800 - $900 USD per month, commensurate with experience.
• Bonuses: Eligibility for monthly and quarterly bonuses based on personal and company performance.
• Salary Increase: Opportunity for a salary increase after a 90-day probation period for exceptional performance and goal achievement.
• 13 month bonus given
• Paid Time Off: 10 days of PTO plus an additional day off for each of the 11 US Federal Holidays.
• Professional Development: Possible opportunities for courses and training related to the role within the company.

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