Marketing Automation Specialist

Position Overview:
We are seeking a proactive and detail-oriented Marketing Automation Specialist to join our marketing operations team. The ideal candidate will be responsible for managing and optimizing marketing automation platforms, creating workflows, and improving lead nurturing processes. This role is crucial in ensuring that our marketing efforts are seamless, efficient, and data-driven, supporting lead generation, customer engagement, and overall marketing performance.

Key Responsibilities:
Marketing Automation Management:

Administer marketing automation tools (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
Design, build, and manage automated workflows, including email campaigns, lead scoring, and segmentation.
Campaign Execution:

Collaborate with the marketing team to launch campaigns across various channels.
Implement personalized and targeted communications to improve engagement and conversion rates.
Lead Management:

Ensure proper lead capture, routing, and follow-up through CRM integration.
Develop and maintain lead scoring models to prioritize sales-ready leads.
Data Management:

Oversee database hygiene, ensuring accuracy and segmentation for effective targeting.
Manage audience lists and conduct regular audits to optimize performance.
Performance Monitoring:

Track and report on campaign metrics such as email open rates, click-through rates, and conversions.
Use insights to continuously optimize workflows and campaigns.
Training and Support:

Train team members on marketing automation best practices.
Provide technical support for campaign setup and troubleshooting.