Looking for Freelance PPC Expert (Google Ads Specialist & Conversion Tracking Setup)

About the Project
We’re seeking a skilled freelance PPC expert to assist with setting up, optimizing, and auditing Google Ads campaigns, as well as configuring conversion tracking via Google Tags on WordPress websites. The ideal candidate will have a proven track record of driving results through strategic campaign management and technical implementation.

Key Responsibilities
1. Google Ads Management
o Set up, launch, and optimize Google Ads campaigns (Search, Display, Shopping, etc.) from scratch.
o Conduct thorough audits of existing campaigns to identify inefficiencies, improve ROAS, and ensure best practices.
o Adjust bids, keywords, ad copy, and targeting to maximize performance.
o Provide actionable insights and regular performance reports.
2. Conversion Tracking & Technical Setup
o Install and configure Google Tags (Google Tag Manager) on WordPress sites to track conversions, form submissions, and other key metrics.
o Ensure accurate tracking across landing pages and third-party tools.
o Troubleshoot tracking discrepancies and implement fixes.
3. Third-Party Tools Integration
o Work with our existing third-party campaign-building software (specifics shared upon hiring) to streamline campaign creation.

Requirements
• Proven experience managing and optimizing Google Ads campaigns (portfolio or case studies required).
• Expertise in Google Tag Manager, Google Analytics 4, and conversion tracking setup.
• WordPress proficiency: Ability to install tags, plugins, or code snippets for tracking.
• Strong analytical skills to interpret data and make optimization decisions.
• Google Ads certifications preferred but not mandatory.

Nice to Have
• Experience with other paid advertising platforms (e.g., Meta Ads, Microsoft Advertising).
• Basic knowledge of SEO and landing page optimization.

What We Offer
• Flexible, ongoing freelance collaboration.
• Clear communication and prompt payments.
• Opportunity to work on diverse projects with room for creative input.

How to Apply
Submit your proposal with:
1. A brief introduction of what you are good in Digital Marketing.
2. Rate your Skill Level for PPC.
3. Examples of past Google Ads campaigns (ROAS/results) you were able to achieve. Include as much as possible.
4. Agreeable with $5/hr hourly rate
5. Provide me your Skype ID for interview