Local SEO Specialist (Technical SEO & Off-Page SEO)

We are a growing digital agency focused on helping local service businesses in Quebec (roofing, plumbing, general contracting, HVAC, etc.) improve their online visibility and customer acquisition. We are looking for an experienced Local SEO Specialist to assist with Technical SEO and Off-Page SEO for our clients' websites. If you have a strong background in these areas, especially for local service-based businesses, we'd love to work with you!

Note: We are handling the Google Business Profile (GBP) optimization and On-Page SEO in-house, so we need help only with the Technical SEO and Off-Page SEO aspects.

Key Responsibilities:

Technical SEO:
Website Audits: Conduct detailed technical audits to identify and fix issues affecting website performance and local rankings.
Page Speed Optimization: Improve website loading times and enhance user experience.
Schema Markup: Implement structured data for better understanding by search engines and enhanced local visibility.
Google Search Console & Analytics: Set up and monitor for performance, errors, and insights.
XML Sitemaps & 404 Redirects: Manage and optimize technical SEO aspects like XML sitemaps, 404 errors, redirects, and robots.txt.

Off-Page SEO:
Link Building: Develop and execute a robust backlink strategy, focusing on high-quality, local, and relevant backlinks for each client’s industry.
Citations: Build and manage local citations across relevant platforms (e.g., Yelp, Yellow Pages).
Local Geo-Tagging: Apply geo-tagging to improve local relevance of images and content.
Content Strategy for Link Building: Develop strategies for content outreach and guest posting to enhance local backlinks.

Qualifications:
At least 2+ years of experience with Local SEO for service-based businesses.
Proven expertise in Technical SEO and Off-Page SEO for improving local rankings.
Hands-on experience with Google Analytics, Google Search Console, SEO audit tools, and link-building strategies.
Strong knowledge of local SEO ranking factors such as NAP consistency, local citations, geo-tagging, and backlinks.
Experience working with local businesses in industries like roofing, plumbing, general contracting, HVAC, etc., is a plus.
Fluency in English is required (French is a plus, but not essential).

Skills & Requirements:
Strong technical SEO skills, with the ability to identify and resolve site issues that impact rankings and user experience.
Proficiency in SEO tools like Ahrefs, SEMrush, Moz, BrightLocal, and others.
Familiarity with website platforms like WordPress, Webflow, and other CMS.
Ability to manage multiple clients and deliver SEO results on time.

How to Apply:
Please submit your resume along with examples of your previous work related to Technical SEO and Off-Page SEO (including link-building). Share any relevant case studies of local SEO work you've done for service-based businesses (e.g., roofing, plumbing, general contracting, HVAC, etc.).